After taking 160,000 reservations and 125,000 orders for the 2021 Ford Bronco, FoMoCo was quick to admit that it will take some time to catch up with that demand. Those efforts were then hampered by a number of supply chain issues, as well as hardtop quality problems that forced the automaker to push most unscheduled 2021 Bronco orders to the 2022 model year. However, Ford has taken a number of steps to improve customer service in spite of these challenges, and now, that includes making Ford Bronco team members available to answer questions about orders on the official Ford Bronco Instagram page.
So far, the questions posed to the Bronco team are pretty predictable, including, chiefly, when will customers get their new SUV? As Ford Authority recently reported, there are quite a few factors that go into that, including whether or not customers order supply-constrained options in conjunction with their Bronco, as well as other things like reservation timestamp and dealer allocation.
Customers are encouraged to change their orders and remove any supply-constrained items – such as the molded-in color hardtop – to speed up the process. The Bronco team also mentions paint protection film, the Trailer Tow Package, Wildtrak and Badlands trims, two-door models, the Lux and Sasquatch Packages, Ford’s 2.7L EcoBoost V6, and the modular front bumper as items that are in short supply at the moment. Those interested in seeing a Bronco in person will also be happy to know that demo units are on the way to dealerships now, however.
In the meantime, Bronco reservations are not currently available to be completed online, though orders can still be placed through dealerships. 2021 Bronco in-transit inventory and sales increased significantly last month, and all of the Broncos awaiting a replacement MIC top being held at the Ford Michigan Assembly Plant will ship by the end of the year. For those looking forward to the next model year, 2022 Ford Bronco production was recently pushed back five days but is currently scheduled to begin on December 20th, 2021, as Ford Authority reported yesterday.