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Ford Escape Sales Account For Five Percent Segment Share During Q3 2021

By Francisco Cruz

December 3, 2021 4:00 pm

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Ford Escape sales decreased in the United States and Argentina while increasing in Canada, Mexico, and Colombia during Q3 2021.

  • Note that the Escape is sold as the Kuga in various international markets.

Ford Escape Sales - Q3 2021 - United States

In the United States, Ford Escape deliveries totaled 26,299 units in Q3 2021, a decrease of about 44 percent compared to 46,956 units sold in Q3 2020.

In the first nine months of the year, Escape sales decreased about 15 percent to 111,791 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCAPE -43.99% 26,299 46,956 -15.15% 111,791 131,753

Ford Escape Sales - Q3 2021 - Canada

In Canada, Ford Escape deliveries totaled 8,508 units in Q3 2021, an increase of about 10 percent compared to 7,711 units sold in Q3 2020.

In the first nine months of the year, Escape sales increased about 16 percent to 20,866 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCAPE +10.34% 8,508 7,711 +16.44% 20,866 17,920

Ford Escape Sales - Q3 2021 - Mexico

In Mexico, Ford Escape deliveries totaled 502 units in Q3 2021, an increase of about 76 percent compared to 286 units sold in Q3 2020.

In the first nine months of the year, Escape sales decreased about 8 percent to 1,004 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCAPE +75.52% 502 286 -8.14% 1,004 1,093

Ford Escape Sales - Q3 2021 - Colombia

In Colombia, Ford Escape deliveries totaled 255 units in Q3 2021, an increase of about 35 percent compared to 189 units sold in Q3 2020.

In the first nine months of the year, Escape sales were flat at 0 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCAPE +34.92% 255 189 * 0 0

Ford Kuga Sales - Q3 2021 - Argentina

In Argentina, Ford Kuga deliveries totaled 54 units in Q3 2021, a decrease of about 48 percent compared to 104 units sold in Q3 2020.

In the first nine months of the year, Kuga sales increased about 9 percent to 266 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
KUGA -48.08% 54 104 +9.47% 266 243

Competitive Sales Comparison (USA)

The decrease in Ford Escape sales during Q3 2021 puts the compact crossover in ninth place in its segment when ranked by sales volume in the United States. The model was outsold by the Toyota RAV4, Honda CR-V, Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport), Mazda CX-5 (see running Mazda CX-5 sales), Subaru Crosstrek, Subaru Forester, Hyundai Tucson, and the Chevrolet Equinox (see running Chevy Equinox sales).

The Escape outsold the Kia Sportage, its corporate sibling and C2 platform mate – the Ford Bronco Sport (see running Ford Bronco Sport sales) – the Volkswagen Tiguan (see running VW Tiguan sales), Jeep Cherokee, Mitsubishi Outlander, GMC Terrain (see running GMC Terrain sales) Mitsubishi Eclipse Cross, and the Dodge Journey.

The Ford Escape was not alone in experiencing a sales decline, as most models in the segment were in the red this quarter. In fact, only five models saw sales gains, including the Mazda CX-5 with a 14 percent uptick, Subaru Crosstrek (up 18 percent), Kia Sportage (up nearly 12 percent), Mitsubishi Eclipse Cross (up 6 percent), and the Mitsubishi Outlander, which posted the largest increase of 34 percent.

Sales Numbers - Mainstream Compact Crossovers - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA RAV4 -20.33% 92,252 115,799 17% 17% +3.59% 313,447 302,574
HONDA CR-V -21.84% 76,941 98,436 14% 15% +22.25% 290,140 237,334
NISSAN ROGUE -13.37% 52,358 60,436 10% 9% +40.17% 234,647 167,401
MAZDA CX-5 +14.07% 44,722 39,205 8% 6% +31.71% 137,343 104,277
SUBARU CROSSTREK +18.15% 36,853 31,192 7% 5% +31.39% 101,067 76,924
SUBARU FORESTER -24.75% 36,289 48,222 7% 7% -1.36% 132,254 134,082
HYUNDAI TUCSON -2.01% 32,530 33,198 6% 5% +27.33% 116,047 91,139
CHEVROLET EQUINOX -51.92% 32,444 67,476 6% 10% -21.18% 151,110 191,727
FORD ESCAPE -43.99% 26,299 46,956 5% 7% -15.15% 111,791 131,753
KIA SPORTAGE +11.51% 25,404 22,782 5% 3% +26.25% 78,778 62,400
FORD BRONCO SPORT * 20,690 * 4% 0% * 81,204 0
VOLKSWAGEN TIGUAN -29.29% 19,847 28,069 4% 4% +12.49% 85,000 75,563
JEEP CHEROKEE -71.71% 11,592 40,981 2% 6% -19.58% 78,750 97,919
MITSUBISHI OUTLANDER +33.81% 10,602 7,923 2% 1% -9.33% 21,277 23,467
GMC TERRAIN -53.54% 9,901 21,313 2% 3% -28.26% 43,434 60,544
MITSUBISHI ECLIPSE CROSS +6.34% 2,583 2,429 0% 0% -20.90% 6,941 8,775
DODGE JOURNEY -89.55% 1,062 10,164 0% 2% -55.03% 13,827 30,750
TOTAL -21.08% 532,369 674,581 +11.16% 1,997,057 1,796,629

The Q3 2021 sales performance gives the Escape a segment share of 5 percent, down from the 7 percent in the year-ago quarter. The 7 percent figure is a fraction of the 17 percent commanded by the RAV4 and 14 percent claimed by the Honda CR-V.

However, Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models totals 46,989 deliveries, resulting in a 9 percent segment share. That’s better than the 6 percent held by the Escape, but still behind the top three leaders.

Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD ESCAPE -43.99% 26,299 46,956 56% 100% -15.15% 111,791 131,753
FORD BRONCO SPORT * 20,690 * 44% 0% * 81,204 0
TOTAL +0.07% 46,989 46,956 +46.48% 192,995 131,753

The compact mainstream crossover segment contracted nearly 50 percent to 768,514 units in Q2 2021, meaning Ford Escape sales fell slower than the segment average during the quarter.

The Ford Authority Take

The drop in Ford Escape sales during Q3 2021 is a bit deflating after the 21 percent rebound during Q2, which followed 10 consecutive quarters of declines, including a 15 percent sales drop in Q1 2021 along with drops in volume for Q4 2020, Q3 2020, Q2 2020, Q1 2020, Q4 2019, Q3 2019, Q2 2019, Q1 2019, and Q4 2018.

While the Escape is most likely still coping with the adverse effects of the COVID-19 pandemic, it’s worth noting that the current, fourth-generation model was already having sales issues upon launch. Typically, sales increase when an all-new model is introduced and completes its launch. In FoMoCo’s case, the automaker completed the generational changeover from the last-gen Escape during the final quarter of 2019, so availability- and inventory- related issues strictly associated with the launch of an all-new model can be ruled out.

Ford is working on a refreshed Escape that will hopefully address the issues associated with the current model, including (arguably) forgettable styling. The updated model is expected to launch for the 2023 model year, and the very first prototypes have already been spied testing with a new, more aggressive front fascia. Until then, Escape sales will likely continue mid-pack.

About The Numbers

  • All percent change figures compared to Ford Escape sales for Q2 2020, unless noted otherwise
  • There were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
Ford Motor Company Q3 2021 sales reports:

Escape News

All Escape News

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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