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Ford Files To Trademark Capri, Cortina, Escort, Granada, Orion

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Ford Motor Company has filed to trademark Capri, Cortina, Escort, Granada, and Orion with the Intellectual Property offices of Australia, New Zealand, and the European Union, Ford Authority has learned.

Filed on December 23rd, 2021, these applications contain the goods and services description of “Land motor vehicles and parts and accessories therefor.”

Australian Trademarks
Brand Application Number Application Date Goods & Services
CAPRI 2239056 12/23/21 Land motor vehicles and parts and accessories therefor
CORTINA 2239058 12/23/21 Land motor vehicles and parts and accessories therefor
ESCORT 2239057 12/23/21 Land motor vehicles and parts and accessories therefor
GRANADA 2239059 12/23/21 Land motor vehicles and parts and accessories therefor
ORION 2239060 12/23/21 Land motor vehicles and parts and accessories therefor

The Ford Authority Take

Each of these filings refers to either an existing or past model within Ford’s global lineup. Sources have told Ford Authority that Ford CEO Jim Farley is a fan of using model names with built-in recognition, which is the reasoning behind the use of “Mustang” in the Ford Mustang Mach-E, “Lightning” in the Ford F-150 Lightning, “Bronco” in Ford Bronco Sport, and the Ford Maverick.

New Zealand Trademarks
Brand Application Number Application Date Goods & Services
CAPRI 1199109 12/23/21 Land motor vehicles and parts and accessories therefor.
CORTINA 1199110 12/23/21 Land motor vehicles and parts and accessories therefor.
ESCORT 1199111 12/23/21 Land motor vehicles and parts and accessories therefor.
GRANADA 1199112 12/23/21 Land motor vehicles and parts and accessories therefor.
ORION 1199113 12/23/21 Land motor vehicles and parts and accessories therefor.

Older yet highly recognizable names are making a comeback at Ford, suffice to say, as we’ve seen from recent trademark filings for the Ford Excursion and Ford Thunderbird, two discontinued but popular models from The Blue Oval’s past.

Europe Trademarks
Brand Application Number Application Date Goods & Services
CAPRI 18628100 12/23/21 Land motor vehicles and parts and accessories therefor.
CORTINA 18628104 12/23/21 Land motor vehicles and parts and accessories therefor.
ESCORT 18628101 12/23/21 Land motor vehicles and parts and accessories therefor.
GRANADA 18628103 12/23/21 Land motor vehicles and parts and accessories therefor.
ORION 18628098 12/23/21 Land motor vehicles and parts and accessories therefor.

It’s unclear if these trademark filings mean that Ford intends to bring back these model names from its past, but the fact that the automaker has trademarked each is interesting, nonetheless.

We’ll have more on these and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and around-the-clock Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Samurai

    Bro imagine we get an Escort again? I wish #MakeFordCarsAgain

    Reply
    1. JohnTaurus

      You can buy one right now.

      In china.

      Reply
    2. Roy Chile’s

      All for FORD foreign markets I’m sure

      Reply
  2. Jose velez

    I was hoping for a Pinto revival

    Reply
  3. Theo

    I hope thy can keep to the original basic shape and just ad the modern dash interior and better suspension

    Reply
  4. Marthinus Lourens

    I am looking for Ford Cortina XR6 in mint shape.

    Reply
  5. Garth Nilsen

    Only driven Fords all my life. ❤

    Reply
  6. Anton

    Tudi jaz vozim celo življenje Forde. A najboljši je capri pa naj reče gdo kaj če. Imam veliko željo po njem😀👍

    Reply
  7. John Bennett

    Ford Capri for me

    Reply
  8. ABrown

    the eMach could have been a big electric Kuga, or Puma SUV..
    but no.. call it a Mustang.. and destroy 57 years of 2 door heritage .. Brilliant..

    Reply
    1. Donald Hayes

      I’m happy Ford kept the Mustang in production in the US. Financially it would have been better to keep the Fusion which sold in the neighborhood of 160,000 copies per year to the Mustang which sells in the neighborhood of 80,000 units yearly. We still have the Mustang because of the Mustang Mach E. It appears GM is going to follow Fords lead with a Camaro sedan and EV. Complain if and when Ford drops the Mustang coupe. At some point like Dodge. The V8 will end. Will it still be a Mustang without a V8 option? My guess the Mustang GT will offer a hybrid or EV. A Mustang Mach GT similar to the Mach E GT in performance.

      Reply
      1. Jose velez

        I own a 2020 GT 500 and Mach E premium. I have a Mach E GT 2022 on order. I can not agree with you more. Same the mustang name anyway they can

        Reply
  9. NW

    Let Granada go. Horrible name, worse car.

    Reply
    1. Donna

      You don’t no what you are talking about

      Reply
      1. A. Pedant

        You have actually said he does know due to your double-negative use of ‘no’ instead of ‘know’. So sad you do not realise your error (but rather funny).

        Reply
  10. Rob Bell

    Give us back the z cars ,zephyr ,zodiac

    Reply
  11. Douglas Pope

    Joined FM Dagenham 1949 brought my first Ford 1960 Ford Popular now 93 and aways brought Ford still driving FOCUS MK 3.5 1.5 Auto . A great car

    Reply
  12. G Millard

    Been driving FORD’S all my life best Ford ever built is the MKII GRANADA 2.8 GHIA X automatic in black / metallic blue absolute dream of a car
    Ford made

    Reply
  13. George Grigg

    Loved the Ford granada brilliant car!

    Reply
  14. Kitty Naidoo

    Can’t disagree with Mr Rob Bell bring back the “Z” cars

    Reply

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