Ford Motor Company has filed to trademark Capri, Cortina, Escort, Granada, and Orion with the Intellectual Property offices of Australia, New Zealand, and the European Union, Ford Authority has learned.
Filed on December 23rd, 2021, these applications contain the goods and services description of “Land motor vehicles and parts and accessories therefor.”
| Brand | Application Number | Application Date | Goods & Services |
|---|---|---|---|
| CAPRI | 2239056 | 12/23/21 | Land motor vehicles and parts and accessories therefor |
| CORTINA | 2239058 | 12/23/21 | Land motor vehicles and parts and accessories therefor |
| ESCORT | 2239057 | 12/23/21 | Land motor vehicles and parts and accessories therefor |
| GRANADA | 2239059 | 12/23/21 | Land motor vehicles and parts and accessories therefor |
| ORION | 2239060 | 12/23/21 | Land motor vehicles and parts and accessories therefor |
The Ford Authority Take
Each of these filings refers to either an existing or past model within Ford’s global lineup. Sources have told Ford Authority that Ford CEO Jim Farley is a fan of using model names with built-in recognition, which is the reasoning behind the use of “Mustang” in the Ford Mustang Mach-E, “Lightning” in the Ford F-150 Lightning, “Bronco” in Ford Bronco Sport, and the Ford Maverick.
| Brand | Application Number | Application Date | Goods & Services |
|---|---|---|---|
| CAPRI | 1199109 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| CORTINA | 1199110 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| ESCORT | 1199111 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| GRANADA | 1199112 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| ORION | 1199113 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
Older yet highly recognizable names are making a comeback at Ford, suffice to say, as we’ve seen from recent trademark filings for the Ford Excursion and Ford Thunderbird, two discontinued but popular models from The Blue Oval’s past.
| Brand | Application Number | Application Date | Goods & Services |
|---|---|---|---|
| CAPRI | 18628100 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| CORTINA | 18628104 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| ESCORT | 18628101 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| GRANADA | 18628103 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
| ORION | 18628098 | 12/23/21 | Land motor vehicles and parts and accessories therefor. |
It’s unclear if these trademark filings mean that Ford intends to bring back these model names from its past, but the fact that the automaker has trademarked each is interesting, nonetheless.
We’ll have more on these and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and around-the-clock Ford news coverage.
Comments
Bro imagine we get an Escort again? I wish #MakeFordCarsAgain
You can buy one right now.
In china.
All for FORD foreign markets I’m sure
I was hoping for a Pinto revival
I hope thy can keep to the original basic shape and just ad the modern dash interior and better suspension
I am looking for Ford Cortina XR6 in mint shape.
Only driven Fords all my life. ❤
Tudi jaz vozim celo življenje Forde. A najboljši je capri pa naj reče gdo kaj če. Imam veliko željo po njem😀👍
Ford Capri for me
the eMach could have been a big electric Kuga, or Puma SUV..
but no.. call it a Mustang.. and destroy 57 years of 2 door heritage .. Brilliant..
I’m happy Ford kept the Mustang in production in the US. Financially it would have been better to keep the Fusion which sold in the neighborhood of 160,000 copies per year to the Mustang which sells in the neighborhood of 80,000 units yearly. We still have the Mustang because of the Mustang Mach E. It appears GM is going to follow Fords lead with a Camaro sedan and EV. Complain if and when Ford drops the Mustang coupe. At some point like Dodge. The V8 will end. Will it still be a Mustang without a V8 option? My guess the Mustang GT will offer a hybrid or EV. A Mustang Mach GT similar to the Mach E GT in performance.
I own a 2020 GT 500 and Mach E premium. I have a Mach E GT 2022 on order. I can not agree with you more. Same the mustang name anyway they can
Let Granada go. Horrible name, worse car.
You don’t no what you are talking about
You have actually said he does know due to your double-negative use of ‘no’ instead of ‘know’. So sad you do not realise your error (but rather funny).
Give us back the z cars ,zephyr ,zodiac
Joined FM Dagenham 1949 brought my first Ford 1960 Ford Popular now 93 and aways brought Ford still driving FOCUS MK 3.5 1.5 Auto . A great car
Been driving FORD’S all my life best Ford ever built is the MKII GRANADA 2.8 GHIA X automatic in black / metallic blue absolute dream of a car
Ford made
Loved the Ford granada brilliant car!
Can’t disagree with Mr Rob Bell bring back the “Z” cars