The Ford Kuga PHEV has enjoyed tremendous success in Europe in recent years, becoming the best-selling plug-in hybrid in the region and individual countries including Germany. The Kuga Hybrid joined the PHEV when it went into production at the Ford Valencia Assembly Plant in Spain last year, but there is one model in the lineup that hasn’t done so well – the Ford Kuga diesel. Now, Autocar is reporting that the Ford Kuga diesel has been discontinued due to disappointing sales, a trend that has also affected some other diesel-powered models in recent months.
“The petrol, full-hybrid, and petrol plug-in are the future and where the demand is,” a Ford spokesperson told Autocar. “This move simplifies Kuga’s powertrain line-up to help customers understand and navigate increasing electrified engine options.”
The Kuga joins the Ford Fiesta, which lost its diesel engine option last year. Previously, the Kuga was available with either Ford’s 1.5L EcoBlue or 2.0L EcoBlue engines, but customers now have a choice between the automaker’s 1.5L EcoBoost gas engine, the full-hybrid, and the plug-in hybrid powertrains. According to Ford, the Kuga diesel only accounted for around 10 percent of total Kuga sales, while sales of electrified models have surged in recent months.
As Ford Authority reported last November, FoMoCo has nixed its plans to offer the 2.0L EcoBlue Bi-Turbo diesel engine in the U.S.-market Ford Transit, and also recently discontinued the 3.0L Power Stroke V6 in the Ford F-150. However, that engine – along with the automaker’s 2.0L single- and bi-turbo diesel powerplants – will all be available in the international market version of the next-generation Ford Ranger when it launches.