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U.S. Ford Motor Company Sales Up 6 Percent In November 2021

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Ford Motor Company sales increased six percent to 158,793 units during November 2021 in the United States. Sales increased at the automaker’s namesake Ford brand, while decreasing at Lincoln.

“Our new products continue to roll, making Ford America’s best-selling automaker for the third consecutive month, a feat last accomplished in 1974. Ford was also the only major U.S. automaker to beat year ago sales results for November,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “On the strength of Mustang Mach-E, Ford delivered record electrified vehicle sales, growing more than three times faster than the overall segment. Retail sales grew 4.5 percent over a year ago, with SUVs having a best-ever November sales performance on record sales of our all-new Bronco family. We expect growth to continue, thanks to adding an additional 74,000 new vehicle orders in November,” he added.

FoMoCo Sales Notes – U.S. November 2021

  • Total Ford Motor Company sales during November 2021 increased 6 percent to 158,793 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it previously reported sales (on a monthly basis)
  • New breakthrough products and inventory improvements enabled Ford to be America’s best-selling automaker for the third month in a row.
    • Ford was the only major U.S. automaker to report a year-over-year sales increase in November – up 5.9 percent over last year.
    • Retail share totaled an estimated 13.8 percent – 2.7 percentage points higher than November 2020
  • Ford total pickup truck sales climbed 15.8 percent to 70,839 units compared to November 2020
  • Ford’s electrified vehicle sales grew at a rate more than three times faster than the overall electrified vehicle segment in November, taking Ford’s electrified vehicle share to 10 percent compared to 5.4 percent in 2020. This set up a record November on sales of 11,116 electrified vehicles – up 153.6 percent.
  • Ford took in 74,000 new vehicle retail orders in November 2021, up 64,000 vehicle orders over November 2020. Customer orders continued to be filled at record rates. In November, 29 percent of Ford retail sales came from previously placed customer orders.
  • Ford brand SUVs achieved record November retail sales on the success of new products. Sales were up 25.6 percent over a year ago on total sales of 66,390 vehicles.
  • Lincoln took in a record number of new retail vehicle orders in November, totaling just over 2,600 orders.

Brand & Model Sales

Ford sales increased 7.6 percent to 152,367 units:

  • Ford Bronco sales totaled 8,287 units
    • Bronco in-transit inventory was up 23 percent over October
  • Ford Bronco Sport sales increased 52109.09 percent to 11,486 units
    • Bronco Sport sales increased 24.8 percent over October 2021, once again outselling Jeep’s Cherokee and Compass combined
    • Bronco Sport inventory continues to turn very quickly on dealer lots in just 10 days
  • Ford E-Series sales decreased 18.79 percent to 2,771 units
  • Ford EcoSport sales decreased 58.89 percent to 1,775 units
  • Ford Edge sales increased 4.32 percent to 9,489 units
  • Ford Escape sales decreased 29.76 percent to 9,420 units
  • Ford Expedition sales decreased 34.85 percent to 4,577 units
  • Ford Explorer sales decreased 3.08 percent to 18,268 units
  • Ford F-Series sales increased 14.65 percent to 60,418 units
    • F-Series is well on its way to its 45th consecutive year of truck sales leadership
    • The nameplate expanded its leadership position over the second-place competitor to 144,049 trucks for the first 11 months of 2021
  • Ford Fusion sales decreased 99.61 percent to 23 units
    • The vehicle is discontinued
  • Ford GT sales increased 250 percent to 14 units
  • Ford Heavy Trucks sales increased 23.41 percent to 1,376 units
  • Ford Maverick sales totaled 2,582 units
    • The model has the fastest turn rate on dealer lots, turning in just 5 days
    • Maverick is in tight supply and buyers are younger, with over a quarter of them between the ages of 18 to 35 years old
    • Maverick Hybrid recorded its first sales at the end of November and more hybrids are on their way to dealers. Per Ford Authority sources, the Maverick Hybrid is sold out for the 2022 model year
  • Ford Mustang sales decreased 9.95 percent to 3,709 units
  • Ford Mustang Mach-E sales totaled 3,088 units
    • Mustang Mach-E sales increased 8.4 percent compared to October
    • To date, Mustang Mach-E is the nation’s second best-selling full-electric SUV, only behind the Tesla Model Y
    • This year Ford has produced a total of nearly 60,000 units of the Mustang Mach-E for global sales
  • Ford Ranger sales decreased 7.72 percent to 7,839 units
  • Ford Transit sales decreased 53.99 percent to 4,563 units
  • Ford Transit Connect sales decreased 10.39 percent to 2,682 units

Lincoln sales decreased 23.4 percent to 6,426 units:

During the first 11 months of the 2021 calendar year, Ford Motor Company sales decreased 5.6 percent to 1,732,215 units.

Sales Results - November 2021 - USA - Ford

MODELNOV 2021 / NOV 2020NOVEMBER 2021NOVEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 8,287**25,855 *
BRONCO SPORT+52,109.09% 11,48622+463,040.91%101,891 22
E-SERIES-18.79% 2,7713,412+0.75%33,316 33,067
ECOSPORT-58.89% 1,7754,318-32.41%37,667 55,728
EDGE+4.32% 9,4899,096-23.43%73,769 96,345
ESCAPE-29.76% 9,42013,411-16.39%134,711 161,123
EXPEDITION-34.85% 4,5777,025+9.80%74,429 67,786
EXPLORER-3.08% 18,26818,848-0.49%199,156 200,136
F-SERIES+14.65% 60,41852,698-6.98%663,508 713,325
FUSION-99.61% 235,902-88.62%11,734 103,092
GT+250.00% 144-21.82%129 165
HEAVY TRUCKS+23.41% 1,3761,115+49.23%12,719 8,523
MAVERICK* 2,582**7,228 *
MUSTANG-9.95% 3,7094,119-14.79%47,850 56,155
MUSTANG MACH-E* 3,0880*24,791 0
RANGER-7.72% 7,8398,495-4.20%87,763 91,612
TRANSIT-53.99% 4,5639,917-21.35%91,224 115,990
TRANSIT CONNECT-10.39% 2,6822,993-23.71%23,741 31,120
FORD TOTAL+7.65% 152,367141,544-5.22%1,651,481 1,742,391

Sales Results - November 2021 - USA - Lincoln

MODELNOV 2021 / NOV 2020NOVEMBER 2021NOVEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-13.70% 1,6761,942-3.22%19,284 19,926
CONTINENTAL-96.56% 13378-70.03%1,424 4,751
CORSAIR-36.53% 1,4232,242-10.69%20,963 23,472
MKZ-98.63% 8583-85.42%1,678 11,507
NAUTILUS+24.87% 2,3401,874+14.59%22,974 20,049
NAVIGATOR-29.07% 9661,362+11.21%14,411 12,958
LINCOLN TOTAL-23.38% 6,4268,387-13.03%80,734 92,833

Sales Results - November 2021 - USA - FMC Totals

BRANDNOV 2021 / NOV 2020NOVEMBER 2021NOVEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL+7.65% 152,367141,544-5.22%1,651,481 1,742,391
LINCOLN TOTAL-23.38% 6,4268,387-13.03%80,734 92,833
FMC USA TOTAL+5.91% 158,793149,931-5.61%1,732,215 1,835,224

About The Numbers

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Comment

  1. NCEcoBoost

    Take away the Bronco Sport, Bronco and Maverick – all 3 of which are bringing new customers to the brand – and it was not good news. Not sure if the 2 Broncos can sustain that once the initial gotta-have-one phase subsides.

    Reply

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