Connected vehicles services have been a big focus from Ford in recent months as the automaker expects it to net the company $20 billion per year in annual revenue by 2030. Now, Ford has announced that it is partnering with Beijing-based software company NavInfo as the companies will co-develop a Location-Based Services platform dedicated to future connected vehicles, according to Chinese news source Gasgoo.
The partnership aims to improve upon current Location-Based Services (LBS) technology and Ford’s own vehicle location data utilization without compromising security, which has become a big concern in recent years as automobiles collect and share more and more personal data. NavInfo notes that its newly developed LBS tech will utilize a closed-loop method of data collection, transmission, storage, application, and service.
NavInfo – which also works with BMW, Daimler, Volvo Car, and Toyota – is aiming to develop LBS technology that’s compliant with China’s tightening rules surrounding vehicle data security. New rules passed back in October dictate that automakers must avoid collecting excessive data from vehicles in an effort to protect user privacy. Last month, the company received a grant worth $15.7 million USD from China’s industry and information technology ministry to set up an Internet of Vehicles data management platform.
Meanwhile, Ford rolled out its new Blue Oval Intelligence connected vehicle platform back in May, a comprehensive suite of features and services distributed via a next-gen platform that integrates a number of systems – including power distribution, electrical, software, and computing – into connected Ford and Lincoln vehicles. The automaker already has over a million connected vehicles on the road today, a number that it expects to grow to 33 million by 2028.