Ford Motor Company has filed to trademark Tremor with the Intellectual Property Office of New Zealand, Ford Authority has learned.
Filed on December 8th, 2021 and assigned serial number 1197362, the application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.”
The Ford Authority Take
This filing makes it likely that the Tremor brand will expand beyond North America to New Zealand and even Australia, due to the similarities between both markets. The Ford Ranger is the most likely candidate to be given the Tremor treatment in these countries, as the mid-size pickup is already on sale there, while the Ford F-150 and Ford Super Duty – the other two models currently available in Tremor form – are not.
The Ford Ranger Tremor was revealed in the U.S. last September for the 2021 model year, immediately becoming the most off-road capable version of that model on sale in that particular country, as the more hardcore Ranger Raptor is not currently sold in the U.S. In New Zealand and Australia, the Tremor would represent a gap-filling model in the Ranger lineup.
The Ranger is currently New Zealand’s top-selling commercial vehicle, as well as the country’s best-selling vehicle for five consecutive years. Meanwhile, the Ranger Tremor has been well-received by both customers and dealers in the U.S. since its launch, as Ford Authority reported back in August. Thus, it would make a lot of sense for Ford to sell the Ranger Tremor in New Zealand and Australia.
In the meantime, the all-new, next-generation international market Ranger was just revealed last month, though there was no mention of a new Tremor or Ranger Raptor – for now, at least.