Earlier today, Toyota announced a major EV initiative that includes a big about-face in terms of the Japanese automaker’s future plans. Toyota now intends to roll out 30 battery EV models by 2030, as well as achieve global sales of 3.5 million battery EVs per year by 2030 as it significantly increases its investment into electric vehicles and batteries. However, Toyota also announced that its luxury brand – Lexus – will go fully electric by 2030 in all markets across the globe.
Lexus stopped short of guaranteeing this would happen on time, instead saying that “it aims to realize” a full lineup of battery EVs in all segments across the globe by 2030, and that it intends to have EVs account for 100 percent of its sales in Europe, North America, and China with expected sales of one million units by that same date. The luxury brand then plans to go 100 percent electric in the rest of the world a few years later in 2035.
This move is certainly not unprecedented in the world of luxury automobiles, as Mercedes-Benz recently announced that starting in 2025, all newly launched vehicle architectures will be electric-only, while the automaker will reportedly be “ready” to go all-electric by 2030. Meanwhile, back in June, Lincoln announced that its entire lineup would be fully electrified (consisting of BEV, HEV, and PHEV models) by 2030.
Lincoln previously stated that its very first EV will launch in 2022, just in time for the brand’s 100th anniversary, and released a single, shadowy teaser image of that vehicle that Ford Authority later enhanced to reveal a Lincoln Zephyr-inspired front end design. A Lincoln Aviator EV was also confirmed back in September, but as Ford Authority reported last week, it and the Ford Explorer have been delayed to late 2024.