The 2022 Ford Bronco build and price configurator launched some time ago, giving those that weren’t able to obtain a 2021 model the chance to configure their ideal off-road SUV. However, several days ago, some noticed that the 2022 Ford Bronco Base was suddenly not able to be configured on FoMoCo’s website. The Base was still there, but its photo was gone, and clicking on it did absolutely nothing. This led to a ton of speculation that perhaps the 2022 Ford Bronco Base had been canceled – which would make sense since Ford can’t build enough Broncos to satisfy demand, and the Base model is the least profitable of the bunch – or that perhaps the Bronco Heritage might be taking its place. As it turns out, neither of those rumors are true at all.
Today, Ford confirmed that the problem with the Base Bronco in the build and price configurator is merely a temporary technical issue, and it is working to fix the problem. Dealers can still take Base model orders from customers, but Ford expects it to show back up on the build and price site soon, regardless. This is obviously great news for a lot of folks that simply want the least expensive, bare-bones Bronco that they can then customize to their liking.
In the meantime, demand for the Ford Bronco remains high, as dealer inventory turned in just seven days last month. Ford previously said that Bronco production will remain limited at least through 2022 as it attempts to fulfill all of its customer orders, though those models can be obtained quicker by ditching certain supply-constrained options. The 2022 North American SUV of the Year is attracting plenty of affluent customers as well, many of whom are simply paying cash for the SUV and not financing it.
The 2022 model year is bringing about price increases for the Ford Bronco, as well as the introduction of three new models – the Bronco Heritage, Bronco Everglades, and Ford Bronco Raptor, which Ford Authority recently spied testing alongside a Ford Ranger Raptor prototype.
Update: The 2022 Ford Bronco Build & Price configurator is now fully operational, as confirmed by Ford spokesperson Jiyan K. Cadiz.