The 2021 Ford Bronco got off to a hot start but suffered from numerous supply chain issues – including a well-publicized hardtop problem that’s still ongoing – but consumer interest in the reborn SUV hasn’t calmed in the months since. The 2022 Ford Bronco is still supply-constrained and FoMoCo is working to ramp up production to meet demand, but dealer inventory continues to turn in just seven days in spite of hefty markups in many cases. As such, it’s no surprise that discounts on the Ford Bronco have been hard to come by. According to a dealer memo seen by Cars Direct, the 2022 Ford Bronco is also excluded from a newer pre-order discount incentive, too.
This pre-order discount incentive – which also excludes the 2022 Ford F-150 Lightning, as Ford Authority reported yesterday – takes $1,000 off the cost of a new vehicle that customers order, not in-stock inventory, though almost every vehicle in Ford’s lineup qualifies for it. Unfortunately, the 2022 Bronco and F-150 Lightning do not, which isn’t terribly surprising given the fact that demand for both of these models far exceeds supply at the moment.
Ford was clear from the start that Bronco production would be limited through 2022, and the rugged SUV remains in high demand today. Production at the Ford Michigan Assembly Plant continues to improve with each passing month, however, and those with a 2021 Bronco reservation will receive price protection for the new model year, as Ford Authority reported last week, and will also get first dibs on the recently revealed 2022 Ford Bronco Raptor.
That price protection helps to offset 2022 Bronco price increases announced last fall, and can be combined with Ford Plan Pricing, but not any returning lessee bonuses or loyalty discounts.