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2022 Ford Bronco Raptor Starts At $69,995 Before Dealer Markups

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The 2022 Ford Bronco Raptor was just revealed this morning following years of speculation, rumors, spy photos, and leaks. Thankfully, the high-performance off-roader seems destined to live up to everyone’s lofty expectations, but as expected, it won’t be cheap, either. Ford has revealed that the 2022 Bronco Raptor will start out at $69,995 – which is quite a bit more than the current range-topper in the Bronco lineup, the Wildtrak, which starts out at $49,475.

Regardless, demand for the Ford Bronco remains red hot, with dealer inventory turning in just seven days. Ford admitted from the beginning that it would take some time for supply to catch up with demand, and that has created a bit of a markup problem for prospective Bronco owners. We’ve seen a number of 2021 Broncos go for tens of thousands of dollars over MSRP at auction in the past few weeks, too.

The Ford Bronco Raptor will be produced in very limited quantities, with existing reservation holders getting first dips on those. This means that dealer markups are inevitable, and given the numbers we’ve seen lesser Bronco models go for lately, prices could reach truly insane levels. How much is anyone’s guess, but we wouldn’t be surprised to see six-figure price tags attached to the forthcoming model.

At its sub-$70k base price, the Bronco Raptor does at least offer a considerable number of upgrades over the rest of the Bronco lineup, including beefy Dana front and rear differentials, Fox’s live valve suspension technology, upgraded control arms, 37-inch BFGoodrich KO2 all-terrain tires, a fancier interior with a new 12-inch digital gauge cluster, and Ford’s 3.0L EcoBoost V6, which is projected to produce over 400 horsepower in this guise.

The Bronco Raptor certainly offers a lot of content and capability for the money, but purchasing one at MSRP will prove to be a challenge, particularly for those that aren’t lucky enough to secure an invitation to order one from Ford.

We’ll have more on the Bronco Raptor soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. PontiacBixler

    Ford dealers are making the Raptor buying process extremely annoying right now.
    I’ve been trying to purchase either a 2021 or 2022 and the dealerships around me are upcharging by as much as $45k.

    Reply
    1. Vince

      Contact Joe Murphy at Apple Ford in Apple Valley MN…[email protected] invoice pricing on a 22 Bronco order..

      Reply
  2. NCEcoBoost

    That price, before markups, is hysterically laughable. Only those with too much money and a brain condition…

    Reply

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