Last year, Ford offered customers a $2,000 discount via its “21MY In-Stock Customer Satisfaction Private Offer” for purchasing an in-stock vehicle versus ordering one, which was a bit of a strange move as the semiconductor chip shortage led to barren inventory on dealer lots. Regardless, it was a private, unadvertised offer, and several models were exempt, including the Ford Bronco, Ford Maverick, Ford F-150 Lightning, Ford F-150 Tremor, and Ford E-Transit. That bonus was later cut in half to $1,000 and now applies to orders rather than in-stock inventory, though almost every vehicle in Ford’s lineup qualifies for it. However, according to a dealer bulletin seen by Cars Direct, that still doesn’t include the 2022 Ford F-150 Lightning.
Currently, Ford is offering a $1,000 custom order bonus on vehicles that are not in stock, an offer that even applies to the Ford F-150. However, the 2022 Ford F-150 Lightning is not, nor is it eligible for Ford’s loyalty discount or X-Plan pricing. As Ford Authority recently reported, those that lease an F-150 Lightning also won’t be able to claim the current $7,500 EV tax credit either, unless they opt for Ford’s Options Plan, which is a type of balloon financing.
As is, obtaining a 2022 F-150 Lightning at all could prove to be difficult for some customers, as Ford recently revealed that it will not be able to fill all of its reservations/orders in the coming model year, though it has significantly ramped up its planned production over the next couple of years. Currently, reservation holders are being invited to convert them to orders in waves, with the second wave just taking place last week. Some customers have already faced dealer markups, even though most are selling the truck as MSRP. Ford did recently impose a one-year no-sale provision to prevent customers from flipping their F-150 Lightning, however.
Meanwhile, Ford is shifting more toward a built-to-order model anyway, a move that has been at least partially spurred on by the chip shortage, and plans on offering fewer configurations on dealer inventory moving forward as well.