Ford Authority

2022 Ford Maverick Also Excluded From Factory Order Incentive Program

The 2022 Ford Maverick has enjoyed quite a bit of success in the months since its launch, earning awards including 2022 North American Truck of the Year and taking just four days to turn on dealer lots. In fact, the Maverick Hybrid, with its ultra-affordable sub-$20k starting price, is already sold out for the 2022 model year, while order books for 2.0L EcoBoost I-4 models are set to close on January 27th at 10 pm EST. Thus, it’s also no surprise that the 2022 Ford Maverick is excluded from the automaker’s pre-order discount incentive, according to a dealer memo seen by Cars Direct.

The Maverick joins the also red-hot 2022 Ford Bronco in that regard, as well as the 2022 Ford F-150 Lightning, as Ford Authority recently reported. This pre-order discount incentive takes $1,000 off the cost of a new vehicle that customers order, not in-stock inventory, though almost every vehicle in Ford’s lineup currently qualifies for it. Unfortunately, the 2022 Maverick, Bronco, and F-150 Lightning do not, which isn’t terribly surprising given the fact that demand for these three models far exceeds supply/production capacity at the moment.

So far, the Maverick has proven to be a hit with a diverse array of customers, including Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.

Ford will resume taking orders for the Maverick on August 16th, 2022, as Ford Authority reported last month, though that will be for the 2023 model year, following the compact pickup’s first-ever price increase. Production will follow at the Ford Hermosillo Assembly Plant on October 24th, though these dates are subject to change, as always.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Joe

    Mach E not included too.

  2. Michael

    Lightning not included too.

  3. George M

    Ford is way out of step on their tracking program. Pisses off more people than it helps. If they can’t do it right just don’t do it.

  4. Joe Figg

    Take that $1000 incentive not given the maverick and give it to the maverick production workers to increase unit output from 53 seconds to 43.🤔🤗

  5. Bob Marsh

    With the jump in gas prices, I can’t wait for my new Maverick Lariat that I ordered in mid October. Any ideas of a delivery date? Thanks, I enjoy this content.

  6. Dorfster

    I ordered my Maverick Hybrid back in July 2021 and haven’t heard back from anyone. Hope to hear something soon!!!!

    1. Nate

      Ordered XLT Hybrid Lux Pkg 360 Pkg in Alto blue on JUNE 23. No build date or call by Ford or dealer order was placed. I read about the same result from others ordering on opening date of June 10th!! It’s really sad and frustrating we are treated this way.

  7. Albert Yuen

    Can understand Mavericks exclusion, it’s a hell of a deal !!!
    Hoping the dealer doesn’t try anything underhanded when my truck comes in !!!
    So far they were spot on, with the cost of my ordered Maverick .

  8. James

    Beginning to think this whole maverick (hybrid) part is just smoke and mirrors reserved 6/15/21 and not even a single preview to start my build,incentives hell I need an incentive just to know there going to made my unicorn.

  9. Lon Wright

    Ford is not doing anything to increase its image by keeping all the people who ordered hybrid versions of the Maverick totally in the dark as to where we stand in the queue. In this day and age, how little effort would it take to post a chart on the computer showing order dates versus build dates. How many people ordered in good faith, a truck in June, July Aug. thought they would receive a truck essentially a model-year-old when they receive it?

  10. Jeffrey D. Sproul

    Just got an email from Ford today bumping the production of my hybrid Maverick from the week of Feb 14 to the week of March 14. If customer ordering is the new practice at Ford they will fail. I will wait up to a year (ordered and paid deposit July 25) but after that I will get something else and probably will never buy another Ford product. This is a big fail on Ford’s part even with the chip shortage Ford is not prepared for new vehicle launches. Ford will most likely raise the price on the Maverick again and with dealer markups above MSRP they will kill the Maverick. Makes me wonder if this was Ford’s intention all along and they really want you to buy an F150 which has a bigger profit margin. If this is their intention they will eventually lose market share and open the door to the South Korean manufacturers and eventually the Chinese. For now I will withhold judgment because I really want the hybrid Maverick and I will wait.

  11. Tom

    When will the US manufacturers realize what people want and need. I have had it with Ford telling me what I need based on the profit.

  12. Jeffrey D. Sproul

    By the time US manufacturers realize what people want and need they will have lost more market share and will be asking for a Government bailout and next time Ford will be joining GM with their hand out. Don’t want to see this happen but the people running these corporations are there to collect their bonuses and by the time things hit the fan those executives will be gone. Ford, GM, Stelantis, GE, and most other corporations are run for short term profits and not for the long term survival of their companies.

  13. Bill Byrne

    says turns on lots in 4 days, I keep being told YOU CANT BUY and all on lots are sold??WE ordered a hybrid in Oct 21 NO WORD !!!!!!!!!!!!!!!

  14. Bobbie

    I’m in South Carolina and I ordered mine with little extras in October 2021. I have not heard from Ford either. I did an online chat with someone there , I gave them the order number and another number they asked for them she wanted the vin number. How can you have a Vin if you don’t have the vehicle? That was no help. It would be the courteous and fair thing to do either post or send emails to customers.


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