The 2022 Ford Maverick has enjoyed quite a bit of success in the months since its launch, earning awards including 2022 North American Truck of the Year and taking just four days to turn on dealer lots. In fact, the Maverick Hybrid, with its ultra-affordable sub-$20k starting price, is already sold out for the 2022 model year, while order books for 2.0L EcoBoost I-4 models are set to close on January 27th at 10 pm EST. Thus, it’s also no surprise that the 2022 Ford Maverick is excluded from the automaker’s pre-order discount incentive, according to a dealer memo seen by Cars Direct.
The Maverick joins the also red-hot 2022 Ford Bronco in that regard, as well as the 2022 Ford F-150 Lightning, as Ford Authority recently reported. This pre-order discount incentive takes $1,000 off the cost of a new vehicle that customers order, not in-stock inventory, though almost every vehicle in Ford’s lineup currently qualifies for it. Unfortunately, the 2022 Maverick, Bronco, and F-150 Lightning do not, which isn’t terribly surprising given the fact that demand for these three models far exceeds supply/production capacity at the moment.
So far, the Maverick has proven to be a hit with a diverse array of customers, including Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
Ford will resume taking orders for the Maverick on August 16th, 2022, as Ford Authority reported last month, though that will be for the 2023 model year, following the compact pickup’s first-ever price increase. Production will follow at the Ford Hermosillo Assembly Plant on October 24th, though these dates are subject to change, as always.