Back in November, FoMoCo revealed that the 2022 Ford Maverick was turning in just five days on dealer lots in the month of October, an impressively short amount of time. That pace has only quickened, as it turns out, as Ford’s December sales report reveals that the 2022 Ford Maverick took just four days to turn last month, which happens to be the fastest turn rate of any current Blue Oval product, to boot.
As Ford Authority recently reported, this demand is leading to some pretty substantial dealer markups being applied to Mavericks across the U.S., as the compact pickup is selling, on average, for 18 percent over MSRP. Early Maverick buyers are also opting for better-equipped examples, driving the average transaction price up over the $29k mark, in spite of the model’s sub-$20k starting price. As Ford Authority reported last month, the Maverick also recently received its very first price increase as well.
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
Deliveries of 2022 Maverick models equipped with Ford’s 2.0L EcoBoost I-4 began back in September, with the 2022 Maverick Hybrid following suit in December. However, the Hybrid – which was recently named one of the most considered electrified vehicles on sale – is already sold out for the 2022 model year, though those interested in ordering a 2023 model will be able to do so when order banks open up on August 16th, 2022, as Ford Authority reported last month. Meanwhile, 2023 Maverick production is scheduled to begin at the Ford Hermosillo Assembly Plant on October 24th, 2022, though these dates are subject to change, as always.