Back in November, FoMoCo revealed that the 2022 Ford Maverick was turning in just five days on dealer lots in the month of October, an impressively short amount of time. That pace has only quickened, as it turns out, as Ford’s December sales report reveals that the 2022 Ford Maverick took just four days to turn last month, which happens to be the fastest turn rate of any current Blue Oval product, to boot.
As Ford Authority recently reported, this demand is leading to some pretty substantial dealer markups being applied to Mavericks across the U.S., as the compact pickup is selling, on average, for 18 percent over MSRP. Early Maverick buyers are also opting for better-equipped examples, driving the average transaction price up over the $29k mark, in spite of the model’s sub-$20k starting price. As Ford Authority reported last month, the Maverick also recently received its very first price increase as well.
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
Deliveries of 2022 Maverick models equipped with Ford’s 2.0L EcoBoost I-4 began back in September, with the 2022 Maverick Hybrid following suit in December. However, the Hybrid – which was recently named one of the most considered electrified vehicles on sale – is already sold out for the 2022 model year, though those interested in ordering a 2023 model will be able to do so when order banks open up on August 16th, 2022, as Ford Authority reported last month. Meanwhile, 2023 Maverick production is scheduled to begin at the Ford Hermosillo Assembly Plant on October 24th, 2022, though these dates are subject to change, as always.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
I like the spin on the maverick 4 day turn but the real truth is far from that, to the point most are reserved orders, placed as far back as mine mid June, 8 months ago,and still waiting (me) so I would say more like a 4 to 9 month turn around,and that being nice but it is not 4 days to turn a maverick what is true are the multitude of dealer marking up thousands because the factory has no control over its products.
With the independent dealer network business model, the manufacturers have always had limited control of their product. Thats why one of the words in “Manufacturers Suggested Retail Price” is suggested.
True. I am not sure where they are coming up with the 4 day math. I have been waiting since June 2021. Almost 9 months now. 😕
Marking up sounds like price gouging to me. They should go by Ford’s msrp. I will not buy a Ford that some dealer has raised the price on just to make a few extra bucks. Plus people are getting really frustrated with Ford for taking so long to get their orders to them. What I have been told is that they have stopped making the 2022 Mavericks. If so, then where are the Mavericks that people have ordered and are still waiting for them? Someone is not telling us the truth.
Now that it is 2024, I still agree with this fellas quote. The maverick truck is 32k to 35k just for xlt/lariat trucks. Depending upon the color of the truck
Why say 4 day turn around when they all suppose to be pre ordered only now – by reds are sold out already – a 4 day turn around – ordered in oct what is my turn around going to be
True most Mavericks have been ordered thus they are presold.
Ok, so where are they then.
I’m not sure of the “turnaround” but of one thing: I purchased my 022 Maverick Lariet sight unseen and so far it has been the truck/automobile of my dreams. It has already done all I need a truck for and after a month it still gets “oohs” and “ahs” persistently. I absolutely love it!
Glad you got yours but unless you just got one sitting on the lot you reserved and ordered,did that take you 4 days to order an drive home.js…
I put my order in on July 17th 2021 and haven’t heard a thing about my order.
That is exactly what most maverick buyer are going thur sitting patiently waiting hoping and looking for solid answers,not its in the order bank,whats that mean to us nothing we ordered it , we deserve an answer,something tangleable even if its a ballpark figure don’t say because you are an early order we are doing everything to make your special order your own,really that says nothing I don’t need my ego boosted I want the cheapest truck on the market custom order? Its not a Bently thats a custom order.
same here dealer has called me couple times I put my order in on July 7th 2021 im hoping the price is not jacked up
Ordered mine in late August, received it just a few days before Christmas. XL hybrid, only option being Co-Pilot 360.
Originally, I had ordered a drop-in bedliner, but by way of the Maverick forums I learned it was a late availability item, which would have delayed my truck, so I removed the option (worked out better anyway, as I got a nice Rhino spray on one done last Tuesday)….so maybe consider checking if you unknowingly ordered an late availability options.
Thanks for the current news updates. Although some criticism always abounds, I say you people are appreciated very much, especially by customers impatiently waiting on a Maverick.
I’m still waiting put order in in oct. haven’t heard anything.
At some point Ford will realize / accept / embrace they are no longer under the 1950’s model for vehicle sales. They will finally understand that they have changed the way dealerships work by having every customer order their vehicle rather than buying off the lot. Perhaps then they will also prevent multiple orders from different dealerships from the same person, they will end the “allocation system” nonsense which funnels vehicles to high volume dealers no matter of the individual customer order date and lastly prevent dealers from trying to mark up orders they have already taken due to ” market demand” . Come on Jim, you have done an amazing job so far, fix the broken system !!
OMG,YOU ARE RIGHT,Jim and Mike are very intelligent men they are power houses in there own right,please guys I don’t know what to say we just want a fair shake an our trucks .
Holy crap people…No this is not 4 days from order to delivery. This is 4 days from the time the car arrives on a dealer lot to the time it’s sold.
Ikr. I’m reading these comments and I’m like WTF, really?
Thank you…not sure why others don’t understand that. When I ordered my hybrid on June 29th, I was for-warned that it could take until February to get it. Scheduled delivery is Jan. 24. So…they called it well… And yes, I was assured I will get it for the price per my contract.
They were supposed to be sold directly to the customer, not off the lot. We ordered one in August and the dealer still doesn’t know whet it will ship. The only ones that should be on the lot are cancelled orders.
No, Ford does not sell direct to consumers. Ford sells to dealerships.
Who’s Maverick are these dealers turning in 4 days? All the preorders that were legit were by customers willing to pay full Sticker Price. Who would all these people be that aren’t takeing the Mavericks delivered to these dealers?
I wish after any Maverick’s production and BEFORE it is shipped the customer MUST commit to the Finance officer of the dealership involved a security of funds to purchase. Either through financing or escrow of cash.
If there is no commitment to purchase shipping should be held until a customer that will commit to purchase that exact vehicle as equiped and in order of preorder date and location.
If anyone pays an additional dealer markup they are an idiot
Exactly right. I call it price gouging.
What are you folks going to do if your dealers decides to jack up the price of your Maverick?
I will not buy it. I will go to someone else to buy a vehicle. Lets see how big a hit they can take in their wallet.
Lots of people love toy pretend trucks.
Sounds to me you are in 8th grade
I think elementary . ROTFL.
That does explain the ToyoTaco’s continued popularity.
Ohhhh, big man have big truck? Wow. so impressive. The vehicle doesn’t make the man, fool. Egotistical brat.
A whole Iot of you Maverick beta testers are going to get hosed by the dealer bump sticker, and you’ll get your car late in year.
Order mine 8/3 was told would be early to late fall they didn’t say what year they should be able to give a date your going to get your truck with in a months time
It doesn’t matter as much WHEN you order with Fords system it is more important WHO you order from. Research Ford’s “allocation system” and you will realize that each dealership gets a certain number of orders according to their volume. What this means to you is if you order from your local dealer and they are a smaller dealer, the folks ordering sometimes months after you will get their truck first if they ordered from a high volume dealer. There are folks that ordered a Maverick in early June with still no build date and people ordering the SAME truck in early August have gotten their truck how ? “Allocation”. ITs a totally broken system only benefiting the biggest dealers and the consumer who thinks it is a good thing to “buy local” gets to wait….. and wait….. and wait …..
I’ve never been stupid enough to pay full sticker on any vehicle and never will, much less these bogus dealer markups
They are marking these up, for the same reason they are charging an extra 30,000 dollars over sticker on the lightning, electric vehicles will put dealerships out of business, do your research and you will see this is true, by 2030 there won’t be anymore gas vehicles
I ordered my Lariat on Oct. 28. Received notice that order was confirmed. I have heard nothing
so far. Don’t know why.
You wont hear anything until it is ” scheduled for production” if you ordered a hybrid maybe by August ……
I ordered my XLT in June as soon as orders opened up. Got it December 23rd from Sioux Falls Ford. They were honest and held to the price we agreed on when I ordered it. I love it and I hope the rest of you have the same experience as I had.
You are correct on the size of dealers getting the Mavericks first ,I ordered mine in June ,2020 and no sign of getting that truck,and if they try to jack up the price they can keep it when it does get here.
I just ordered mine yesterday (January 5) and was told my my dealer it would be close to 6 MONTHS, not DAYS, before I could expect it…..and to not be surprised if it was into the 2023 model year before they would even schedule the build. Not sure where this few day turn around is coming from, but it is not accurate in any way.
It’s 100% accurate. Turn time is the time it spends on the dealers lot. If yours gets to the lot on August 17 and you pick it up on August 19, that’s a 2 day turn. That’s probably why it’s so much faster than the turn times of other models, the majority are preorders that turn in a couple days
I ordered mine August 17, I know Ford recieved the order, but nothing else. Ordered a LXT with the ecoboost motor.
My point is in August 2003 ordered a Chrysler PT Cruiser Woody trim. Recieved at dealer 6 weeks later early October, from the factory. Why is Ford so screwed up.
I ordered mine from toms river ford dealer in sept 6 dealer recently called me saying delayed because of spray in bed liner i ordered on xlt trim was delaying my order and if i wanted to have drop in bed liner instead
Ridiculous pricing markup at the Grody Ford of Orange Ca. They placed a $15,000 markup on a $32k Lariat.
I instantly turned by back to the salesman and walked away.
Never buy from a dealer lot. Order it online, print the end result, and when you are instructed to go in to a dealer of your choice, bring the paperwork. They’ll verify it, submit it, and you need to sign a purchase agreement at that point and have them sign it too, and get a copy of it and a basic breakdown of what you just ordered.
Do this, and the price will be exactly what the Ford website said it was.
There are so many of us sitting waiting from some word on our orders. We have had to place money down and would expect updates but nothing from Ford or the dealer. I purposely asked before going to a dealership if they had a mark up on the Maverick. If they did I just crossed them off the list and went somewhere else. No mark-up on mine.
The turn around numbers are just hype. We all know the numbers are driven by the fact that they are all pre-orders.
Did the online build for my hybrid version in late August, received it a few days before Christmas, and so far, I totally love it – it deserves all of the great reviews it’s getting! It rides nicer than a typical truck, seats four comfortably, and its 42 mpg city fuel efficiency blows every other truck on the market out of the water.
End price for me was $22,030 (got it with Co-Pilot 360) after delivery fee, just like the website and dealer verification said it would be.
Ford could go a long sitting people’s mind at ease, for example they sent an email saying they had received order. Why can’t they send out a blanket e-mail stating at what stage our orders are. Dealerships in my opinion only about what they can sell today not two months from now
I can’t get ANY answer about mine. Still hear the SOP answer, “Ford updates us on Tuesday, then we will know.” Once again no word and while I wait, prices on other vehicles continue to rise due to supply and demand. Seems like I’ll be screwed for getting a new vehicle. Our 2002 PT Cruiser is pushing 300,000 miles with garage repairable problems, but do I keep repairing it? Well Ford? How about some solid numbers and delivery dates for everyone to set our minds at ease?
Waiting on our hybrid……………………………. Worth waiting for.
Crazy times, a car delivery pales in comparison to Covid tragedies, etc. That said, to take advantage with thousands above msrp, i don’t expect my dealer to do that with my order, but if they do, i will never buy another ford. I am most likely not alone in that regard. I do not like waiting, but i understand it. To be gouged on price, i would ride a tricycle to work before i would accept that.
I ordered the basic which means no cruise control and manual mirrors. Was told it should be built pretty quick doesn’t need the chip but I’m waiting like everyone else. I also found out if I wanted to change my order then I would be put back to the end of the line so when I get it I’ll add what I want then