The 2022 Ford Maverick has thus far proven to be a hit with consumers and critics alike, earning awards including 2022 North American Truck of the Year and taking just four days to turn on dealer lots amid a successful social media campaign. It didn’t take long for the very affordable Maverick Hybrid to sell out for the 2022 model year, though many buyers are opting for pricier configurations thus far, and now, FoMoCo has stopped taking 2022 Ford Maverick reservations altogether as its production is maxed out, according to a memo sent to dealers seen by Ford Authority. However, dealers will have until January 27th at 10 pm EST to submit orders for 2.0L EcoBoost I-4 models.
“We didn’t want to take more orders than we could build,” Dean Stoneley, general manager of Ford trucks, said in a statement. “We’re getting customers who would have perhaps bought a used car and are now buying the Maverick because it is so affordable.” Stoneley did note that while customer orders have been shut down, Ford will continue to produce some dealer stock in the coming months, however.
The problem, it seems, is the fact that Maverick sales have exceeded expectations – a problem that has plagued the Ford Bronco and Ford F-150 Lightning in recent months – coupled with the ongoing effects of the semiconductor chip shortage and other supply chain issues.
Regardless, Ford will resume taking orders for the Maverick on August 16th, 2022, as Ford Authority reported last month, though that will be for the 2023 model year, following the compact pickup’s first-ever price increase. Production will follow at the Ford Hermosillo Assembly Plant on October 24th, though these dates are subject to change, as always.
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.