The 2022 Ford Maverick has thus far proven to be a hit with consumers and critics alike, earning awards including 2022 North American Truck of the Year and taking just four days to turn on dealer lots amid a successful social media campaign. It didn’t take long for the very affordable Maverick Hybrid to sell out for the 2022 model year, though many buyers are opting for pricier configurations thus far, and now, FoMoCo has stopped taking 2022 Ford Maverick reservations altogether as its production is maxed out, according to a memo sent to dealers seen by Ford Authority. However, dealers will have until January 27th at 10 pm EST to submit orders for 2.0L EcoBoost I-4 models.
“We didn’t want to take more orders than we could build,” Dean Stoneley, general manager of Ford trucks, said in a statement. “We’re getting customers who would have perhaps bought a used car and are now buying the Maverick because it is so affordable.” Stoneley did note that while customer orders have been shut down, Ford will continue to produce some dealer stock in the coming months, however.
The problem, it seems, is the fact that Maverick sales have exceeded expectations – a problem that has plagued the Ford Bronco and Ford F-150 Lightning in recent months – coupled with the ongoing effects of the semiconductor chip shortage and other supply chain issues.
Regardless, Ford will resume taking orders for the Maverick on August 16th, 2022, as Ford Authority reported last month, though that will be for the 2023 model year, following the compact pickup’s first-ever price increase. Production will follow at the Ford Hermosillo Assembly Plant on October 24th, though these dates are subject to change, as always.
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
I ordered a 2022 Ford Maverick 1st Edition back on 07/20/21 with a 1k deposit and have not heard a peep from FORD. Not a “Thank you for your order” nor a “We received your Order”. Is there any way to find out if they truly have received my order or when I might expect to receive a VIN Number?
I got an email from Ford saying my order was confirmed the day my dealer submitted my order. I would call your dealer to be sure they submitted it.
Build a bigger boat.
Just like F150 production is spread over several facilities to keep up with demand, so should Maverick production. Wake up Ford, and satisfy your loyal and new customers.
That would make too much sense…
That’s a good idea, because If Toyota or Chevy comes with a Hybrid, I’ll be there if Mavericks still on waiting list to produce….
So they will miss customers and $$$$$$
I’m coming up on 6 months and my
Maverick is not in my driveway. The dealer has no info and not one word from Ford.
I have thousands tied up and can’t go
Much longer. I want the Maverick but
Time is running out for me.
7 months + 3 days for me…
Not sure WHAT Ford is building, but they SHOULD be focusing ALL of their corporate resources on this vehicle (and the non-EV F-150). Makes you wonder if Ford even has a brain left in it.
Ordered Maverick in October Ford has not offered any info or explanation where I stand in the process. Given they obviously do not care for their customers (except Bronco buyers, whom have been offered $1000 for their patience, to as Ford said, “Buy a nice bottle of Bourbon”). Add to this dealer marking up prices on those Mavericks that do escape the factory by thousands of dollars, and you have a situation where it will not be a surprise when lots of prospective buyers simply opt out of bothering to wait and go elsewhere to purchase a vehicle that actually exists. This is a great way to turn a run away hit into the next Edsel great job from the people that are in charge and should not be.
I ordered a Hybrid and an Eco-boost ( different dealers ) in July and will drive both to determine which one I want to keep ( will resell the other ) . To date , I am told the Eco-boost will produce on Feb 21st ( per dealer a few days ago ) but nothing on the Hybrid yet . My brother ordered his hybrid same day I did and took delivery one month ago ! Ford is “all over the board ” and their communication to dealers and customers is very inconsistent . The good news is that after driving my brother’s Hybrid both in town and out , these Mavericks are well engineered in so many respects … awesome !!!
I ordered my Maverick in July.Have had order confirmation from day one. But nothing else.All of the websites that keep track of the Ford Co. I have yet to see one the that is a voice for the customer loyalty and patience to actually
bring this to answer their concerns.
Ordered hybrid Maverick XLT July 25 and got a VIN and production date the week of Feb 14.
I ordered a Mach-E and it took 10 months until Ford contacted me to complete the order. You all knew this from the beginning. Bunch of cry babies.
If this is a plan to force loyalists into other Ford vehicles, it will backfire. Or are their suppliers deficient?
Been waiting sever months and seven days for some kind of word. No build date or word of any kind.
I ordered my maverick July 7th 21 nothing from ford dealer has called me said they are shipping 7 months and waiting
Try to get the word on the status of your order and you will encounter either a puzzled look, a speculation, a wild theory, an attempt to switch you to something else, or a bald-faced lie. If Ford is going to more of a build-to-order system they need to have a central source of accurate, timely, and official information. The rumor mill only makes buyers wild.
$9000 dealer mark ups, no thanks.
I got my hybrid Maverick about three weeks ago and ordered last July. There was no mark-up at all. 25k out the door. Exactly right with the few additional features I ordered. This is a great little truck. Mileage is great! I believe I can make this my daily driver.
I grew up in the 1960’s … Ford’s really 1st big hit the 1964 Mustang’s production was shifted from one plant to 4 if I remember correctly … Ford, time to do that again.
My Dad ordered a 65 Mustang convertible…………I was 9 years old …..it seemed like it took forever to come in. But it finally did. It was worth the wait. We had the coolest family car in town. Well now I’m 66 and waiting on our hybrid maverick ……Worth the wait……….both then and now.
The wait would not be so bad if there was at least some communication from Ford, if I wait almost a year and then for some reason cannot get the truck I am going to be one tick off dude and I will never ever consider a Ford product again
I ordered my Maverick XLT w/extras on 11/19. Ive received my VIN#, window sticker & production was to begin this week. After reading other comments here, I’m starting to worry – but I’ll stay positive. Dealer said at order time not to expect the vehicle until February or March. Time will tell.
I can’t believe they closed production on the Maverick. Can’t they open production at a different plant here in the good old USA but then again that would raise the price because they would have to pay more to employees. Oh well guess I’ll get one in a couple of years don’t hold my breath on that.
Ford get on the ball start making chips yourself. It’s ridiculous what they are charging for a used 2012 Ford F-150 with rust $23,000 and over 100,000 miles.
Need truck now get with it Ford build me a Maverick now.
Ordered my maverick hybrid in Oct. nothing yet, dealer says 8 to 12 months.