Ford Authority

Ford Argentina Sales Down 38 Percent In December 2021

Ford Argentina sales decreased 38 percent to 1,302 units in December 2021 compared to December 2020 results. The figures placed Ford as the sixth best-selling automobile brand in Argentina, behind Toyota, Renault, Volkswagen, Fiat and Chevrolet.

Individual model sales performance was as follows:

During the 2021 calendar year, Ford Argentina sales decreased 9 percent to 29,221 units.

Sales Results - December 2021 - Argentina - Ford

MODELDEC 2021 / DEC 2020DECEMBER 2021DECEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 105**1,196 *
ECOSPORT-30.30% 299429-44.41%4,143 7,453
F-SERIES-37.21% 2743-11.82%604 685
FIESTA-100.00% 04-93.97%14 232
FOCUS-100.00% 07-98.86%5 440
KA-98.39% 10622-57.96%4,295 10,217
KUGA+44.00% 3625+16.49%325 279
MAVERICK* 0**10 *
MONDEO+27.27% 1411-58.81%215 522
MUSTANG* 3**52 *
RANGER-21.16% 693879+31.60%14,925 11,341
TERRITORY+252.00% 8825+607.99%2,393 338
TRANSIT-44.90% 2749+112.58%1,031 485
FORD TOTAL-37.82% 1,3022,094-8.73%29,221 32,017

The Ford Authority Take

Once again, Ford Argentina sales suffered a significant decline during December 2021. The double-digit decline represents Ford’s eighth consecutive decline in monthly sales in the Argentine market, where the brand has been affected by lower vehicle inventory as well as the macroeconomic instability of the South American country.

The primary Ford models in Argentina saw sales drop year-over-year as well as over previous months in the 2021 calendar year. The biggest loss in volume came from the discontinued Ka, which for years was Ford’s most popular model in South America.

Meanwhile, the Ford Ranger suffered a notable decline in December, while managing to maintain healthy growth throughout the year.

Only three low-volume Ford models managed to see their sales grow last month in the Argentine market, including the Kuga, Mondeo and Territory. However, the 252 deliveries of the compact crossover (of Chinese origin) notably lost volume compared to previous months, when it sold an average of 300 units per month.

About The Numbers

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