From the day the 2021 Ford Bronco was revealed, tens of thousands of eager customers placed a $100 deposit to secure a reservation for the reborn off-road SUV. Unfortunately, demand for the new Ford Bronco far outweighed supply, a problem that was further complicated by pandemic-related supply chain issues and hardtop production woes. Ford wound up pushing most but not all unscheduled 2021 Bronco orders to the 2022 model year but noted that it would provide price protection for those customers. Now, the details of this Ford Bronco price protection have been revealed via a dealer bulletin seen by Cars Direct.
|2022 Ford Bronco Two Door Protection Total||2022 Ford Bronco Four Door Price Protection Total|
The 2021 Ford Bronco price protection will be offered in the form of an incentive, which gives eligible customers a discount on a 2022 Bronco model ranging from $250 up to $975, depending on trim and configuration. The incentive also offsets the 2022 Bronco price increases announced last fall, and these incentives can be combined with Ford Plan Pricing, but not any returning lessee bonuses or loyalty discounts. These incentives are available for eligible customers through December 31st, 2022.
Regardless, the Bronco remains in high demand, with dealer inventory taking just seven days to turn on lots, as Ford Authority reported earlier this month. The backlog of customer orders recently prompted Ford to use staff members to begin taking questions on social media, too. Meanwhile, those interested in taking delivery of a Bronco sooner can do so by ditching certain supply-constrained options, as Ford Authority reported last month, as 2022 Bronco production began at the Ford Michigan Assembly Plant back on December 15th, 2021.