The Ford Bronco remains in high demand and short supply, as the reborn off-road SUV turned on dealer lots in just seven days last month – a number that applies to vehicles sitting on the lot, not customer orders – as Ford Authority reported last week. Meanwhile, the Bronco’s little brother – the Ford Bronco Sport – has also been a hot commodity since its launch, turning in nine days as recently as October. According to Ford’s most recent sales report, however, the crossover has cooled a tad and took 17 days to turn in the month of December.
It’s worth noting that this change could be attributed to rising inventory levels, as the automaker revealed that it ended the year with 247,000 vehicles in stock – 22,000 more than November. For most of 2021, the Ford Bronco Sport faced a number of production challenges due to the semiconductor chip shortage and other supply chain issues, forcing Ford to pause production of the crossover at the Ford Hermosillo Assembly Plant multiple times last year.
Sales Results - USA - Bronco Sport
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | 9,821 | 10,707 | 11,037 | 7,677 | 9,933 | 10,579 | 13,449 | 12,349 | 8,805 | 9,382 | 9,601 | 11,361 | 124,701 |
| 2023 | 9,438 | 8,908 | 11,525 | 11,526 | 10,594 | 11,152 | 12,939 | 11,301 | 8,992 | 8,306 | 9,949 | 12,846 | 127,476 |
| 2022 | 6,221 | 10,285 | 12,583 | 12,928 | 9,510 | 7,022 | 7,608 | 4,555 | 9,264 | 7,372 | 5,033 | 7,166 | 99,547 |
| 2021 | 8,050 | 5,526 | 9,780 | 13,856 | 14,947 | 8,355 | 2,306 | 6,698 | 11,686 | 9,201 | 11,486 | 6,278 | 108,169 |
| 2020 | 0 | 22 | 5,098 | 5,120 |
Regardless, Ford sold a total of 6,278 Bronco Sports in December, a sharp decline from the 11,486 units it moved in November. Those numbers fluctuated quite a bit throughout 2021, however, likely driven by inventory levels. For example, Ford sold 14,947 units of the rugged crossover in May, but just 2,306 units in July.
The 2022 Bronco Sport carries over mostly unchanged from the 2021 model year, though the names of three trim packages – Big Bend, Outer Banks, and Badlands – have been changed to the Convenience Package, Tech Package, and Premium Package, respectively. In addition to this change, the 2022 Ford Bronco Sport Badlands is also gaining a leather-wrapped steering wheel, as Ford Authority reported back in October. The 2022 Bronco Sport – which recently joined Consumer Reports‘ list of recommended cars and was named one of the best SUVs on the market for under $30,000 – entered production at the Hermosillo Assembly Plant back on November 12th.
We’ll have more on the Bronco Sport soon, so be sure and subscribe to Ford Authority for more Bronco Sport news and continuous Ford news coverage.
Comments
You failed to mention that it outsold it’s most direct competitors, the Jeep Cherokee and Jeep Compass, combined.
Please go ahead and talk more about the 2.7L ,4 doors Off Road V6.Come on production of this category please speed up for customers been order in 2021 and pushed to 2022,we are humgry to see the car get VIN,th
Bronco coming in all electric or both gas & electric
Ordered 2022 Oct 2021. Got one email Oct 26th. Nothing to date . 🤬
Ordered my 2021 Bronco Sport Big Bend on January 30, 2021; took delivery on August 28. 2021, seven months later. Worth the wait.