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Ford IonBoost Trademark Filing In U.S. Previews Future EV Branding Push

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Ford Motor Company has filed to trademark IonBoost with the United States Patent and Trademark Office, Ford Authority has learned.

Filed on January 11th, 2022, and assigned serial number 97212529, the application contains the goods and services description of “electric drives for land vehicles, electric motors for land vehicles, power drive units for land vehicles, and electric powertrains and drivetrains for land vehicles.”

The Ford Authority Take

Ford originally announced its IonBoost and IonBoost Pro electric batteries back in May of last year, with a name that takes inspiration from its existing Ford EcoBoost range of gas engines and the new Ford PowerBoost hybrid. The automaker noted that these next-generation batteries will be lithium-ion in the near term, while IonBoost Pro (commercial) batteries will utilize lithium iron phosphate in their construction.

Otherwise, Ford didn’t provide much information about its IonBoost batteries, which will likely include solid-state technology in the future when that technology becomes viable. However, the automaker has invested heavily in both EV and battery production in recent months, including a $7 billion dollar infusion into the forthcoming Blue Oval City and BlueOvalSk Battery Park facilities, which are currently under construction in Tennessee and Kentucky.

Ford previously admitted that it intends to eventually transition its entire North American lineup to EVs, while Ford’s European arm has already committed that by mid-2026, 100 percent of its passenger vehicle lineup will be zero-emissions capable, all-electric, or plug-in hybrid and that it will go all-electric by 2030.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and non-stop Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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