Ford Authority

2022 Ford F-150 Lightning Among Top Considered Electrified Vehicles

The 2022 Ford F-150 Lightning doesn’t launch until this spring, but higher-than-expected demand for the all-electric pickup prompted Ford to stop taking reservations last year. A number of recent surveys certainly confirm this strong interest, as the Lightning’s ICE-powered cohort was the most considered pickup among shoppers in Kelley Blue Book’s Brand Watch Survey in both Q3 and Q4 of 2021. The 2022 Ford F-150 Lightning has garnered similar interest among new-vehicle shoppers recently, and now, it has joined the 2022 Ford Maverick Hybrid and Ford Mustang Mach-E on KBB’s most considered electrified vehicles list in its Brand Watch report for Q4 of 2021.

The Ford F-150 Lightning made its debut on the top ten most considered electrified vehicles list by coming in at number nine – one spot ahead of the Ford F-150 PowerBoost hybrid.

KBB’s Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that consumer interest in electrified vehicles continues to grow with each passing quarter, once again setting a number of new records in Q4. Last quarter, a total of 28 percent of new-vehicle shoppers considered an electrified model, up from 24 percent in Q3. Of that group, 20 percent considered a hybrid and 13 percent considered an EV, all of which are new highs.

Together with the Maverick and Mach-E, this gives Ford four vehicles in the top ten, more than any other automaker, and a big improvement from just one year ago, when it had zero vehicles on the list. The F-150 Lightning is also the only vehicle in the top ten that isn’t currently available to purchase, making this feat all the more impressive.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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