Ford has earned its fair share of accolades from Kelley Blue Book in recent months, including the fact that it took over the top spot as the most considered brand among non-luxury shoppers on KBB’s Q4 Brand Watch Study, dethroning Toyota, which had held onto first place for nearly four years. Meanwhile, the Ford F-150 finished the year out by winning KBB’s Best Full-Size Truck award and was also the most considered pickup in Q4, while the Ford Super Duty finished as the third most considered pickup last quarter. But that isn’t all the good Blue Oval-related news from the latest Brand Watch Study, as the 2022 Ford Maverick Hybrid also ranked among the most considered electrified vehicles last quarter.
The 2022 Ford Maverick has already earned two KBB Best Buy Awards and landed a spot as one of the most considered electrified vehicles in Q3, so this latest result only continues the compact pickup’s success in that regard. The Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that consideration of electrified vehicles reached an all-time high last quarter while the Maverick moved up from seventh-place in Q3 to fifth in Q4.
In terms of rankings, the Maverick finished behind the first-place Toyota RAV4 Hybrid, Tesla Model 3, Tesla Model Y, and Honda CR-V Hybrid, but ahead of the Ford Mustang Mach-E, Toyota Highlander Hybrid, Volkswagen ID.4, Ford F-150 Lightning, and Ford F-150 PowerBoost Hybrid.
Meanwhile, overall consumer consideration has grown significantly over the past year or so, and reached record highs of 28 percent for electric, hybrid, and fuel cell-powered vehicles, 20 percent for hybrids only, and 13 percent for electric and fuel cell-only vehicles last quarter.