The 2022 Ford Maverick has proven to be a red-hot commodity in the U.S., a country clearly hungry for an affordable, fuel-efficient compact pickup. Maverick dealer inventory is turning in just four days, while Ford recently stopped taking orders for both the Hybrid and 2.0L EcoBoost I-4 powered models as demand quickly exceeded its production capacity for the 2022 model year. Perhaps unsurprisingly, the 2022 Ford Maverick also enjoyed immediate success when it launched in Brazil recently, as the compact pickup sold out in that country in just 24 hours as well, the automaker has announced.
The first batch of Mavericks in Brazil consisted of 300 units, all Lariat FX4 models with Ford’s 2.0L EcoBoost I-4 and a sticker price of R $239,990 ($47,513 USD). Buyers will receive their pickups within 60 days, and the next batch is already available to order through dealers. The very first Mavericks arrived in Brazil last October to help support the launch, though those models – like all Mavericks – are produced at the Ford Hermosillo Assembly Plant in Mexico and imported into Brazil.
Meanwhile, the Maverick has been such a success in the U.S. that used examples are selling for a premium, which has prompted some owners to flip them for a profit. That, coupled with extreme demand, also led to the Maverick landing on the top 20 fastest-selling used vehicles list last month, too. All of these factors have made it rather difficult to score a discount on a new Maverick, as the compact pickup is excluded from Ford’s lease deals and factory order incentive program.
The Maverick Hybrid – which made up the bulk of Maverick sales in January – was also recently named one of the most considered electrified vehicles on the market. Select trim levels of the pickup recently received their first price increase, while some used examples are hitting the auction block and selling for over MSRP.