The U.S. market 2023 Ford Ranger Raptor will boast a $52,500 starting MSRP at launch, sources familiar with the matter explained to Ford Authority. The news arrives not long after The Blue Oval officially announced the 2022 Ford Bronco Raptor, which will start at $69,000, barring any future changes. If the Ranger Raptor’s base price holds true, it would debut as the cheapest Raptor variant in the United States, as the 2022 Ford F-150 Raptor starts at just over $65,000 before any market adjustments.
While the current generation Ford Ranger Raptor skipped North America, it is widely available elsewhere, for significantly more than $52,000 dollars:
- $58,765 in the UK
- $61,224 in Australia
- $60,972 in South Africa
Obviously, this is a bit of an apples-to-oranges comparison, as exchange rates and different equipment offerings inevitably set any direct comparison up for failure. Additionally, the Australian Ford Ranger Raptor boasts an extra appearance package as standard equipment, further mudding these waters. In any event, this is the first time any news about U.S. market 2023 Ranger pricing has surfaced. In fact, The Blue Oval has yet to reveal any information at all about the future mid-size truck, although the automaker officially revealed the global variant in late 2021. However, that announcement did not include any information about the Ranger Raptor, which is currently in development under the Redback codename.
Ford Authority exclusively reported that the Ranger Raptor would utilize the Ford 3.0L EcoBoost V6, news that gained further legitimacy when Ford officially revealed the 2022 Ford Bronco Raptor, which will also use the powerplant. Both vehicles – including their non-Raptor variants – employ the Ford T6 Platform, a body-on-frame architecture that was updated for the 2021 Ford Bronco, upgrades that will benefit all versions of the 2023 Ford Ranger. The Ranger Raptor has been spotted testing in the U.S., but sources say Australia is taking the lead on its development.
More pedestrian versions of the next generation Ranger are slated to debut in Europe and Australia this year. Additionally, as Ford Authority exclusively reported, the U.S. market variant is tentatively slated to kick off a targeted eight year production run at the Ford Michigan Assembly Plant in May 2023, although it is currently unclear if that initial production date would include the Ranger Raptor. As always, the price could change before the model arrives at U.S. dealers at some point in the not-so-distant future.
We’ll have more on the Ranger Raptor soon, so subscribe to Ford Authority for the latest Ford Ranger news, Ford Ranger Raptor news, and continuous Ford news coverage.
$61,520 Australian comes out to roughly $48,000 US., so $52k and change is still a little high, but is certainly within Australias pricing.
That base price is too high. I was expecting 45-48….52.5, I’m out.
I get where you’re coming from on that, but that price sits just a few thousand above a very well equipped Lariat with the Tremor package. This new Ranger is much better equipped.
I still count this as rumor and fully expect Ford to price this quite a bit higher. But if they do start at $52K US, then I think I’d seriously consider it.
Even without taking into consideration today’s market, a price starting out around 45K for a Raptor is almost unfathomable. You have to consider the fact that a well equipped XLT crew cab Ranger (302A, FX4, Tech Package, and Tow Package) carries an MSRP just shy of $43,000. Using that same comparison with the F150 XLT 302A with very little extra equipment carrying an MSRP of just under $53,000, a Raptor F150 without a single option comes in over $67,000 MSRP. So you’re talking 20% or so above what the high volume trim, pretty much in line on both.
All that being said, I have zero issue with anyone saying that price is too high. The Rangers themselves are already priced in the neighborhood of what F150s were in the past 10 years.
Wouldn’t matter if they started at $40k, the markup will probably be $20k. If you can even get one. The people that do get them anywhere near sticker will have them on EBay or Bring a Trailer, the next day for over $60k. Just a bad time to buy a truck except Chevy’s. They’re still cheap for some reason
You guy’s have lost your minds everthing is just too expensive.
I agree with you.
I agree totally. Prices are out of control. But, saying that, 50 000 and I’m in.
I paid 34K for a new 21 Ranger ‘XLT w/302a and FX4 and it’s a great truck. No way I am spending another 20K minimum for a Ranger.
My comment has absolutely nothing to do with price i hope that’s ok with you guys my comment is more of a question, which is when are you going to hookup the us market with a Raptor R so you can race it along side the F150 and Bronco?