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CEO Jim Farley Says Ford Is Better Than EV Startups In Two Key Areas

While Ford is one of the top automakers on the planet and has been for many years now, a number of new EV startups such as Rivian are posing a threat serious enough to the automaker that CEO Jim Farley has publically recognized those young companies as serious rivals. However, there are benefits to being a legacy automaker that’s been in business for over a century, as Farley recently pointed out during a virtual fireside chat with auto analyst Rod Lache at the Wolfe Research Global Auto, Auto Tech, and Mobility Conference.

“We are better at body engineering and paint than any of the startups,” Farley said when asked about how Ford can compete with those younger companies. “And they would love to have Ford’s know-how. They would love…ask [Rivian CEO R.J. Scaringe] RJ right now, how much he would love to have our body shop and body engineering team.”

Ford and Rivian, specifically, have enjoyed an interesting relationship over the last few years after the former has invested in the latter on multiple occasions. Those investments were supposed to eventually spawn a Ford EV riding on Rivian’s Skateboard platform, but those plans were scrapped late last year as FoMoCo gained confidence in its ability to build electric vehicles from the ground up.

Meanwhile, Rivian has struggled to ramp up production at its Normal, Illinois plant amid the chip shortage and other supply chain constraints, though the automaker is confident that it will be able to seize 10 percent of the overall EV market by 2030. Rivian is currently working to erect a massive second production facility outside of Atlanta, Georgia to help reach that goal, but has faced fierce local opposition to the project in recent weeks.

We’ll have more on Rivian and Ford’s relationship soon, so be sure and subscribe to Ford Authority for more Rivian news and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. David Dickinson

    The EV veneer is coming off. A slew of bad press over the past couple of weeks has shown that the EV companies can’t deliver on their promises and are missing in a big way. IMHO, there is no way these new EV companies can make it under the current inflationary environment. Their vehicles are too expensive, they simply lack the infrastructure to establish solid networks, and the US infrastructure isn’t ready. Tesla will survive and the rest will be acquired by the big automakers.

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