Ford Authority

Ford Files To Trademark ‘Adrenaline’ Brand In Mexico

Ford Motor Company has filed to trademark Adrenaline with the IMPI (Instituto Mexican de la Propiedad Industrial) in Mexico, Ford Authority has learned.

Filed on February 9th, 2022, and assigned serial number 0119852691870, the application contains the goods and services description of “motor vehicles, namely, passenger motor cars, trucks, sport utility vehicles, and off-road vehicles, vehicle steps, vehicle seats, vehicle bumpers, and mudguards.”

The Ford Authority Take

Ford filed an application to register Adrenaline as a trademark with the United States Patent and Trademark Office (USPTO) back on July 17th, 2019, as Ford Authority previously reported, containing the goods and services description of “land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”

This trademark suggests that the automaker is planning a future product sporting the Adrenaline name, perhaps in conjunction with some sort of off-road-focused vehicle. However, this also isn’t the first time Ford has used this moniker, as the Ford Explorer Sport Trac Adrenalin (without the “e”) surfaced back in the 2000s and was originally intended to serve as a high-performance successor of sorts to the Ford F-150 SVT Lightning.

2006 Ford Sport Trac Adrenalin

Ford planned to give the  Sport Trac Adrenalin its supercharged 4.6L V8 producing 390 horsepower and 390 pound-feet of torque, mated to a six-speed automatic transmission and all-wheel drive. The performance-oriented pickup also featured a host of suspension upgrades including SVT-tuned springs and shocks, beefier anti-roll bars, bigger brakes, and 21-inch wheels wrapped with 295/45R-21 tires.

The Sport Trac Adrenalin concept never made it to production, but FoMoCo did introduce it as an option package for the pickup that didn’t come with the concept’s hi-po powertrain, but did feature some sporty exterior accents including model-specific bumpers, a black grille, front fender side vents, 20-inch wheels, and monochromatic interior trim.

It’s unclear what Ford might have planned for the Adrenaline name now, but Ford Authority previously speculated that it could wind up on the Ford Ranger in some capacity, perhaps as a high-performance on- or off-road variant to go along with the existing Tremor and Ranger Raptor.

We’ll have more on this and all Ford trademarks and patents soon, so be sure to subscribe to Ford Authority for more Ford trademark news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

No Comments yet

Leave a comment