Ford Authority

Ford Patent Filed For Digital Assistant With Configurable Personality

Ford Motor Company has filed a patent for a digital personal assistant with a configurable personality, Ford Authority has learned.

The patent was filed on August 17th, 2020, published on February 17th, 2022, and assigned serial number US20220051071A1.

The Ford Authority Take

This concept behind this new Ford patent seems to be somewhat similar to existing digital assistants such as Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana, though it offers user-selectable personality traits, which could potentially make interactions a bit more interesting. Overall, this digital assistant could serve as an evolution of existing SYNC software, which already acts as an assistant of sorts, though without the functions mentioned in this patent.

The patent describes a system capable of providing different types of responses based on the user’s preference, ranging from simple rewordings to a total adjustment in personality. The system would also be capable of learning a user’s preferences over time, adjusting to meet them by changing the vocabulary it uses, as well as tone and personality.

It’s certainly an interesting concept and one that could prove to be a bit more entertaining than the current and oftentimes bland experience provided by existing digital assistants. For those that want a bit more personality from their robotic interactions, this digital assistant could presumably achieve that by tweaking tone, pitch, speed, and pronunciation to better suit owners and their own preferences.

While many patents often seem to be unlikely to ever make it to real-world applications, this one actually sounds viable, and perhaps even a natural progression of the digital assistants we already use in our daily lives. In fact, Ford already offers something similar in the new Evos, a China-only crossover – its Virtual Personal Assistant, which provides an emotional and personalized human-machine interface experience.

We’ll have more on this and all Ford patents soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Don

    This is mostly off topic from the storylines listed, but why is China getting the amazing designed interiors and exterior designs in the China only Ford SUV the Evos and now a new redesigned 2023 Explorer with the full digital high tech dash like the Evos. Is it because Americans will purchase what ever is offered to them even if it’s basic and loaded with plastic trim. Maybe it’s the price Ford would need to charge in the US compared to China. I just hope Ford remembers who built them and for those of us that wanted a redesigned Taurus and Fusion but instead watched them disappear here in the US while SUVs became the only segment in the Ford lineup with the exception of the Ice Mustang coup and an electric Mach E version. From what I’m reading. Many of Ford’s sales reductions are from dated vehicles, especially their interiors. It’s Time to offer your American buyers the same high tech interiors offered in China while adding the Evos to the American lineup.

  2. Yeniss

    for people who don’t know that buying a ford car right now is a headache this company does not have spare parts, I bought the electric Car Mustang Mach-E in July 2021 and August of the same year someone crashed me and from that day until today I am waiting for my parts for my car to be fixed 8 months is too much!!! and this Ford company if it can be called a company has not done anything they only tell you the parts are in back order I advise people who you are going to buy cars from this company don’t do it if you do not want to have a nightmare.


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