As Ford Authority reported last August, FordPass and Lincoln Way memberships nearly doubled over a one-year period, going from 1.3 million active users all the way up to 2.4 million. At the same time, owner engagement came in at 82.4 percent for all Ford and Lincoln vehicles, though that number rose to 91 percent just a month after that report – which is far higher than the industry average of 66 percent. However, FordPass and Lincoln Way membership totals have only continued to surge since then, as FoMoCo noted in its most recent sales report that both reached a combined 8 million members by the end of 2021.
As Ford Authority previously reported, app adoption rates fluctuate considerably between vehicles, as the Ford Mustang Mach-E enjoys a 97 percent activation rate on the FordPass app as Mach-E owners, in particular, have been more willing to embrace technology. A total of 95 percent of Mach-E owners opted for over-the-air updates in the first few months they became available, for example. Once an extra cost, FordPass connected services became free back in 2019, which has undoubtedly helped accelerate adoption rates as well.
As Ford’s connected services and the number of vehicles that employ them continue to grow, so will the percentage of its owners that opt to utilize the automaker’s mobile apps. Recently, the 2021 Ford F-150 introduced new features such as Zone Lighting and Pro Power Onboard access, while the Mach-E features additional options such as the ability to find nearby charging stations and configure the vehicle prior to taking delivery via Remote Vehicle Setup, which allows owners to create a profile, set navigation destinations, select climate control preferences, and even choose a preferred drive experience.
Otherwise, these apps give owners the ability to complete functions like locking and unlocking doors, starting the engine, scheduling service, and even arranging for vehicles to be picked up for service or repairs and dropped off when those services are complete.