Lincoln recently celebrated its 100th anniversary with Ford Motor Company, an event that unfortunately came with no new product information or updated timeframe as to when The Blue Oval’s luxury brand might start introducing fully electric models. As Ford Authority recently reported, a previous timetable indicated a near complete transition to EVs by 2030. Now, a new report from Reuters heavily suggests that the Lincoln lineup will pivot completely away from gasoline power sooner than expected.
According to the report, the current Lincoln lineup will each have their own electric variant by 2027, as the brand is currently planning on launching “at least” five electric utility vehicles by that time. Given the brand’s contemporary four vehicle roster, it’s safe to assume that Lincoln is set on diving into another crossover segment this decade, although exactly which one isn’t clear. That said, there is room for a subcompact crossover, a growing segment where Lincoln is completely absent. It is unclear if these new electric models will supplement or replace the Lincoln Corsair, Lincoln Nautilus, Lincoln Aviator, or Lincoln Navigator.
While no specifics about how the pre-existing Lincoln lineup will be impacted by the pivot, the first bonafide Lincoln EV is expected to be roughly the size of the Aviator and begin production at the Ford Oakville Assembly Plant in late 2024 or early 2025. As Ford Authority previously reported, that lines up with another report about the Ford Explorer and Lincoln Aviator EVs being delayed to late 2024. Additionally, the smaller Lincoln utility vehicles in development are expected to utilize the next generation Ford Mustang Mach-E platform. The recently launched Mach-E is about 185 inches in length, a figure that puts it roughly halfway between the Corsair and Nautilus. Speaking of the latter model, this latest report may indicate that Lincoln is flirting with keeping the name around, which would mean the nameplate received a stay of execution, as it and its sibling, the Ford Edge, might shuffle off into the sunset after the 2023 model year.
Additionally, a Navigator-adjacent large SUV is expected join the Lincoln lineup and go into production in 2026. That utility vehicle will apparently utilize the next generation Ford F-150 Lightning platform. As previously explained by Ford Authority, the 2022 Lincoln Navigator will likely set the stage for the next several model years, with a redesign expected in 2024 for the 2025 model, although a 12 month pushback isn’t farfetched if Lincoln wants the gasoline and electric models launch simultaneously.
This is a breaking news report that we will stay on top of, so subscribe to Ford Authority for the latest Lincoln news and continuous Ford news coverage.
Comments
Thank goodness! I’d be frustrated at Lincoln as I watched startups like Rivian and Lucid pass me up in both market value and excitement.
Lincoln can still be “quiet luxury”, but it at least needs to be interesting. If Hyundai/Kia/Genesis’ success has shown anything, it’s shown that American tastes have changed to more global tastes. The 2018 facelift and copy/paste seemed to move the need, if only a bit.
Lincoln needs to get radical, get bold, get experimental, and get stylish or suffer the same fate as Mercury.
I like that. As bad as Lincoln sales have been, they still outsell Genesis by a fair margin. So does freakin Acura.
I guess they need a new design language like Hyundai/Kia/Genesis every 30 days to stay relevant? The Koreans do that so their old, rapidly falling-apart models will not resemble the new ones. It’s a rinse-and-repeat “we’ve changed!”, but nothing changes. Higher quality interior, yes, along with engine defects, fires from multiple causes, denied warranty claims and corruption within corporate back in Korea.
Ford, and by extension, Lincoln, has nothing to worry about. There’s nothing long-term about those cars, unless its reoccurring nightmares. They fit best with the ultra disposable lifestyle some seem to enjoy, like modern Nissan/Infiniti and Mitsubishi.
Given the innovation in the PHEVs under the Lincoln brand, I don’t see why Ford didn’t make Lincoln their EV flagship. There used to be Lincoln F-150, they could have used Marquis (sounds like Mach-e) and wouldn’t annoy every Mustang enthusiast.
Anyway, 2027 … just two years after Lincoln goes bankrupt … so close!
Time to order a ICE model soon then as the Mach E is having range issues in the cold weather, including poor heat, the 12 volt battery had died and left people locked out, computer software issue are common. Most Lincolns can do almost 400 miles on the highway without stopping. The Mach E would half to stop and additional time.
And I hope Lincoln produces one sedan or one sports coupe. After years buying Lincoln, I stopped doing it when Lincoln took the absurd decision of selling only SUV’s and crossovers. Not everybody likes SUV’s or crossovers or is willing to buy one no matter what. I better buy a Model S, a Lucid Air, an Audi e-tron GT, a Porsche Taycan or a Cadillac Celestiq (if it looks good when it goes to the market) but there’s no human power that’s going to make me buy an SUV or a crossover for the simple reason that I don’t like them.