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Luxury Buyers Ranked Lincoln Third For Interior Layout

Lincoln has faced its fair share of challenges in recent months, with sales plunging to dismal levels in January while the luxury brand’s vehicles are selling for less than MSRP, on average, in a time when virtually every new vehicle is going for more than its sticker price. Regardless, the news isn’t all bad for Lincoln, as luxury buyers recently ranked it as the second-best brand in terms of driving comfort via Kelley Blue Book’s Q4 Brand Watch Report. Now, those same luxury buyers have also ranked Lincoln third in terms of interior layout, too.

KBB’s Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. This past quarter, luxury shoppers valued interior layout as the fifth most important factor driving consideration for different brands, while Lincoln managed to snag third place among its competition, trailing only Genesis and Mercedes-Benz in that regard.

In addition to these rankings, Lincoln also earned a third-place ranking in ruggedness, finishing behind Land Rover and Acura. Overall, it’s a strong showing, particularly as Lincoln’s chief rival – Cadillac – failed to rank in the top three of any category.

Meanwhile, as Lincoln transitions to an all-electrified lineup by 2027 with its very first EV set to launch this year, the brand recently suffered a drop in shopper consideration as some new models – including the 2020 Lincoln Aviator – face teething reliability issues, according to a couple of recent surveys from Kelley Blue Book and Consumer Reports.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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