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2023 Ford F-150 Rattler Debuts As Entry Level Off-Road Pickup

Just yesterday, Ford CEO Jim Farley revealed that the all-new 2023 Ford F-150 Rattler would be unveiled today, though he gave out precious little information about the off-road-focused pickup. Thankfully, we didn’t have to wait long to learn everything there is to know about this new addition to the F-150 lineup – a move that was foreshadowed by Ford’s trademark filing for the term Rattler last summer – as the entry-level model will slot neatly in the best-selling pickup’s lineup beneath the Tremor and Raptor.

The Ford F-150 Rattler is based on the truck’s XL trim level and comes equipped with certain features present in the FX4 Off-Road Package, including skid plates to protect its vital drivetrain bits, an electronic locking rear differential, hill descent control, specially-tuned off-road shocks, and all-terrain tires.

On the outside, 2023 the F-150 Rattler stands out from the rest of the lineup thanks to Rattler badging, rattlesnake-inspired graphics, painted 18-inch wheels, and a dual exhaust system. The pickup is available in a total of eight exterior colors – Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black, and Rapid Red TriCoat.

Inside the cabin, the F-150 Rattler comes equipped with Onyx seats finished with burnished bronze accents and stitching, which matches the same style of trim present on the instrument panel. This color scheme is intended to invoke a desert-style theme, which is precisely where one would expect to find a rattlesnake – the creature that gave this new model its name.

Ford hasn’t revealed pricing for the F-150 Rattler just yet, but did say that it will represent “a unique blend of capability and value in the F-150 lineup.” The new off-road-focused pickup is set to launch this fall, however, so we should know learn just how much value it presents very soon.

We’ll have more on the F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Bob

    $$$$$$ Like the black interior.

    Reply
  2. Yora_Nidiot

    good looking version in red. very nice rubber, too!

    Reply
  3. David Dickinson

    I’m glad to see Ford understands that there is a strong market for value-based automobiles, especially in an age of rampant inflation.

    My guess is the Rattler will have an MSRP of $39,900.

    Reply
  4. Douglas Lightfoote

    I hope they offer it in more than the Supercrew configuration.

    Reply
  5. Roger the Shrubber

    My old Ford truck is already a rattler. The door rattles, the dash rattles…etc.

    Reply
  6. Big Daddy’s Speed Shop

    I like the name Rattler but when I see that it offers the same thing that my FX4 offers it’s just another way to sell more Ford trucks. It’ll sell just off the name but since it will come with dual exhaust slap a “Coyote” in it.

    Reply
  7. Charles L Chapman

    Hope there is choice of engines, a manual transmission would appeal to many. Hose out interior..vinyl floor & seats. Choice of cabs & bed length. The model shown is pretty sharp.

    Reply
  8. JERRY W PENCE

    Really like the look of this pickup, hope it is reasonably priced so that an old retired guy on a tight income can afford one. I like that deep red color and also the blue. Also just to throw it in a manual tranny with 302 V-8

    Reply
    1. Scotty

      .. I’m right there with ya, Jerry! I’m in the same position.
      And agree, the red or blue one would be my choice, too!
      V8, but I’m lazy, automatic for me. ; )

      Reply
    2. JDE

      don’t forget Solid front axle and either the 7 gear manual with a crawl gear or 4:1 T case.

      Reply

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