The prices of almost everything has increased dramatically in recent months due to inflation, and that includes a number of new vehicles from the likes of Ford Motor Company. The latest to join the growing list is the 2023 Lincoln Aviator, which is getting a modest price increase on certain trims, one model year after most trims actually decreased in price, followed by a subsequent increase.
| Trim Level | 2023 Lincoln Aviator | 2022 Lincoln Aviator | 2023 +/- |
|---|---|---|---|
| RWD | |||
| Base | $51,780 | $51,780 | $0 |
| Reserve | $57,995 | $57,675 | +$320 |
| AWD | |||
| Base | $54,285 | $54,285 | $0 |
| Reserve | $60,525 | $60,285 | +$240 |
| Grand Touring | $68,680 | $68,680 | $0 |
| Black Label | $80,215 | $79,675 | +$540 |
| Black Label Grand Touring | $88,770 | $88,230 | +$540 |
| Destination and Delivery | $1,195 | $1,195 | $0 |
While pricing for the 2023 Lincoln Aviator Base and Grand Touring remain unchanged for the new year, every other trim gets some sort of price increase, ranging from $240 for the all-wheel drive Reserve to $320 for the rear-wheel drive Reserve, all the way up to $540 for the Black Label and Black Label Grand Touring, the latter of which tops the range with an MSRP of $88,770. Destination and delivery charges remain unchanged at $1,195.
For 2023, the Aviator adds a black-painted roof on Black Label models as part of the optional Black Label Special Edition Luxe Package, as Ford Authority reported yesterday. 2023 Aviator order banks opened earlier this week, with production scheduling following on April 21st and Job 1 production beginning at the Ford Chicago Assembly Plant on June 27th, 2022, as Ford Authority reported earlier this week.
There are even bigger changes on the horizon, however, as all-electric versions of the Aviator and its Ford CD6 Platform-mate, the Ford Explorer, are expected to launch in late 2024 following a delay. It’s unclear where those EVs will be built, though recent rumors point to the Ford Oakville Assembly Plant, which currently produces the Ford Edge and Lincoln Nautilus. Both of those models will reportedly be discontinued in 2024 as the plant is retooled to produce a total of five new EV models.
We’ll have more on the 2023 Lincoln Aviator soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Aviator news, and 24/7 Ford news coverage.
Comment
For a vehicle whose sales are down 12.94% from 2021, may it’s time to lower prices by 12.94%, the only thing this vehicle is accomplishing is stealing sales from the Navigator.