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Chinese Ford F-150 Raptor Will Be Sold Directly To Customers

Amid the semiconductor chip shortage and various other supply constraints, Ford has been slowly moving toward more of a build-to-order model, which also happens to be more profitable for the automaker. However, this pivot isn’t just occurring in North America, but also in China, where the Ford Mustang Mach-E is already sold directly to customers and marketed via dedicated stores. Now, the automaker has announced that the Ford F-150 Raptor will also be sold directly to customers in China, a country with a red-hot pickup market that has expanded significantly in recent months.

Reservations for the Ford F-150 Raptor in China opened up today via WeChat’s “Ford Pickup Community” channel. The off-road-focused pickup will be produced at the Ford Dearborn Truck Plant in the U.S., then exported to China and sold to customers through a new direct-to-customer sales model, which the automaker says will ensure transparent pricing and provide an enhanced customer service experience.

In China, the F-150 Raptor will be available in six different colors – Code Orange, Agate Black, Atlas Blue, Iconic Silver, Antimatter Blue, and Oxford White – but is otherwise identical to the U.S. version. That means it comes fitted with a brand new five-link rear suspension with extra-long trailing arms, a Panhard rod, 24-inch coil springs, and Fox Live Valve internal bypass shocks with electronic control technology and position-sensitive damping. Power comes from Ford’s third-generation 3.5L EcoBoost V6 that produces 450 horsepower and 510 pound-feet of torque and is mated to a 10-speed automatic transmission.

2021 Ford F-150 Raptor

Chinese customers can reserve a new F-150 Raptor for a refundable deposit of CNY5000 ($792 USD), and by doing so, will receive an “Early Reservation Exclusive Privilege Plan,” get the chance to take delivery earlier, and join any number of special events hosted by Ford. Additionally, the first 200 reservation holders will also receive a custom souvenir package. Deliveries are expected to begin in late Q3 of 2022.

We’ll have more on the F-150 Raptor soon, so be sure and subscribe to Ford Authority for more Ford F-150 Raptor news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Rick

    Ford treats the Chinese customer way better than their home market customer. I bet there isn’t an ADM in China

    Reply
    1. Y

      Blame the dealerships

      Reply
  2. Bob

    What’s good for Ford is good for America. I’d rather have China driving Ford’s than Americans driving Chinese vehicles.

    Reply
  3. Michael

    There is a reason why Ford is selling this vehicle directly to customers in China.
    I lived in China and lived not far from a Land Rover dealership. Everytime a new load of Range Rovers, etc., showed up, the first thing the Chinese would do is to decontent the vehicle, like replace the factory wheels and rims with cheap Chinese ones, then they stacked the factory wheels and rims in the showroom and what ever else they decontented, which became an option to pay extra for when a Range Rover was purchased, instead of being standard equipment.

    Reply
  4. Steve

    So Ford stops it’s venture with Russia but continues it’s business in China. China… The country that is supporting the invasion, that China. Opps, miss spoke, abstained on the vote in the UN. Make no mistake, China is fully supporting Russia and Ford has a problem with Russia.

    Reply
    1. Phil

      You are wrong, get facts before putting mouth in gear.

      Reply
  5. Douglas Dolleman

    Reservations for the Ford F-150 Raptor in China opened up today via WeChat’s “Ford Pickup Community” channel.
    The off-road-focused pickup will be produced at the Ford Dearborn Truck Plantin the U.S., then exported to China and sold to customers through a new direct-to-customer sales model, which the automaker says will ensure transparent pricing and provide an enhanced customer service experience.

    Dear Ford NorthAmerica, please – please provide the United States with your “new direct-to-customer sales model”.

    Reply

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