Ford Authority

Electrify America Debuts Next Generation Charging Station Design Vision

More and more EV charging stations are being built these days as a number of companies scramble to improve the charging infrastructure across the globe. This includes oil companies getting into the EV game, as Shell just opened its very first dedicated EV charging station in the UK, while its rival BP is in the midst of erecting a large number of fast-charging stations it says will be profitable by 2025. However, dedicated EV charging companies like Electrify America aren’t resting on their laurels either, as that company is also in the midst of a major expansion, too, one that will include a new look for its future charging stations, the company has revealed.

Electrify America released images of what it calls “The Charging Station of the Future, Today,” ahead of a planned rollout in major markets later this year and next year. The company currently operates flagship charging stations in Baker, California and Santa Clara, California, but will soon add these bespoke facilities in Santa Barbara, San Francisco, San Diego, and Beverly Hills, California as well as Manhattan and Brooklyn, New York.

Aside from an aesthetically pleasing look, the new charging stations – which will feature up to 20 ultra-fast DC chargers – will also provide customers with dedicated event space, lounges, showcase areas for new EVs, solar canopies, additional lighting, security cameras, and valet service and/or curbside delivery at select shopping locations.

As for the chargers themselves, Electrify America is preparing to deploy units that can charge at speeds between 150 and 350 kilowatts. The chargers will also feature a new exterior design that makes them more compact and instantly recognizable, a brighter, recessed HMI (human-machine interface) screen to help reduce glare, and a single connector cable with an all-new cable management system.

“Electrify America will be reinventing the look and feel at many of our charging stations to meet and exceed the expectations of customers moving from a gas-powered vehicle to an electric lifestyle,” said Giovanni Palazzo, president and CEO of Electrify America. “These new designs will help elevate the charging experience for our customers, building on the foundation of our ultra-fast and reliable coast-to-coast network.”

We’ll have more on EV charging infrastructure soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. F-150.Prius

    The “vision” is to make large, expensive hubs instead of a dispersed network?
    Tesla has proven that Superchargers don’t work.
    Large hubs (more than 8 pedestals) cause congestion, overcrowding, queues and delays.
    A charging network should be small clusters of four or eight pedestals every 50 miles on major routes. Simple as that. Just make sure each pedestal is capable of 350kW.
    EVs are already capable of 350kW charging, so the solution is short charging stops instead of these grueling 45 minute (or longer) charging sessions.

    1. Alex B

      That’s pretty much how superchargers are already laid out (though often with much more than just 8 stalls). For example, along the I-5 corridor in California, most supercharger locations are ~50mi apart in (except in Urban areas of course). For example, the Firebaugh and Kettleman City superchargers, two of the largest locations in the world, are only 60mi apart (with Harris Ranch in-between the two). Even in parts of the country outside of California, superchargers are on average only about 100mi apart on major routes like I-40 and I-70. As more time goes by, and more infrastructure is built up, there will be more locations to bridge those gaps.

      Granted, with more EVs on the road, I do agree with you that there need to be more charging locations, but I don’t necessarily think they need to be smaller… Most gas stations, especially those along major routes have at least 15-20 pumps and there are often multiple stations. I think fast chargers will eventually follow a similar model, where there are multiple vendors along major routes about every 50-100mi, with each location having ~15-20 stalls on average.

  2. Thurston Munn

    This is all so stupid, who is paying for all of this crap ??

    1. Bill Howland

      Volkswagen and Robert Bosch – The ‘END’ of the ‘Clean Diesel’ deceptive program….

      Good thing: kids were getting asthma in London and Paris due to particulate pollution from the “Clean Cars”….

      Gasoline cars are much healthier…..

    2. John Joseph Wilkinson

      Who do you think is paying for those gas stations while the oil industry hikes its pricing for gas at a gouging rate. Also gas cars polute.

  3. Steve

    Okay first off, where are they getting the power for the charging stations? Can you say…..Nuclear Power Stations? So that funny. Create nuclear waste to power charging stations to run clean vehicles? HAHAHAHAHA! Okay, wiping the tears from my eyes from laughing so much. Here’s another huge problem, unless you manufacture and or sell batteries, quick charging batteries cuts the life of a battery by at least half. So yes, you’ll quickly charge, under 30 minutes, your vehicle buuuut you’ll be spending a crap load of money on batteries. Anyone want to venture a guess how much it costs to replace these batteries? 3000 to 18000 dollars. Batteries are warrantied to 100,000 miles or 8 years, supposedly. Cut that in half when quick charged. They will only honor the battery warranty once…(Sad Face). Hey, EV guy. Ask what they do with the replaced batteries? Where do the old batteries go? Recycled? Nope. Land fill? Yep. So not only are these “clean” vehicles creating demand for power, Nuclear to the rescue, but they are also creating nasty waste in the land fills. Makes sense then top buy an EV, right? Don’t get that gas engine that can be rebuilt numerous times. Nope. Battery out…garbage. Battery in…future garbage. I bet this post won’t stay on for very long. This editor hates the truth getting out there.

    1. Charles

      Not a sign of intelligent life anywhere…

      There’s enough video evidence on YouTube that you can learn that extensive DC Fast Charge use does increase battery aging, BUT, you’ll still get way over 150,000 miles on the battery.

      Consider the Tesla Model S with nearly a million miles on it (932,056, to be exact), being used as a Taxi. It’s on its third battery pack. Lots and lots of fast charging with that one.

    2. Alex B

      My 2015 Model S was fast charged every day by its previous owner (driven over 300mi/day for Uber for 5 years straight). It’s original battery lasted ~250k mi, and the current one has almost 180k on it, and is still going strong with nearly 90% of its original capacity.

      The batteries themselves are quite highly recyclable, as the elements used to make them have a high value and can be harvested at the end of life. Lots of batteries though actually go a “second life”. Even if they are too degraded to be very useful in a car, they can still be used for energy grid storage.

      Another thing to note that many people seem to be pretty ignorant about when talking about “extra energy usage”… It takes a huge amount of energy to refine gasoline. Most estimates put the number to refine one gallon of gas at ~5-7kWh (and that doesn’t include the energy used to pump the oil out of the ground, or the energy used to transport it). We can do the math and say that a “relatively efficient” EV at 4.0mi/kWh can travel 20-28mi on that same amount of electricity. Not so much of a difference in energy usage now is there…

  4. Gary Hedman

    The F150 Lightning is going to be on the road this summer and no one has a pull through charging

  5. Martin A Raft

    I own a Mustang Mach-E and mostly travel the 101 corridor. Do you know when fast charhing stations will be more available? My convern is that I’m 85 years old and I’m wondering if I will live to see that day.


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