Ford has sponsored its fair share of events and organizations across the globe in recent years, including serving as the official truck, non-luxury SUV, car, and van of Churchill Downs and the Kentucky Derby multiple times, a sponsor of the Conmebol Libertadores (American Liberators Cup), an annual international club soccer tournament that is the largest sporting event in South America, and Tribe Gaming, a professional esports organization based in Austin, Texas. Now, Ford Argentina has announced that it will once again sponsor Expoagro – the largest open-pit agroindustrial exhibition in the region – for the 16th consecutive year.
The exhibition – otherwise known as the Capital of Agribusiness – will take place in San Nicolás, a province of Buenos Aires, on March 8th-11th in a newly renovated space. There, Ford Argentina will display its full portfolio of vehicles and services in the South American country, including the Ford Maverick, Ford F-150 PowerBoost hybrid, Ford F-150 Raptor, Ford Ranger, Ford Ranger Raptor, Ford Transit, Ford Bronco Sport, Ford Mustang, and Ford Mustang Mach-E.
Customers will also be able to ride along in these vehicles at an off-road course at the event, get maintenance performed on their own vehicles while they attend the show, or even start the purchasing process if they’re in the market for a new vehicle or various parts and accessories.
This continued sponsorship is just the latest effort by Ford Motor Company in Argentina, where it has recently embarked on a big video game push, rolled out a new vehicle rental app, and launched a number of new models, including the aforementioned Maverick, F-150 PowerBoost hybrid, and F-150 Raptor as the automaker continues to reinvent its South American business.