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Ford Bronco Sport Posted Largest Increase In Sales During Q4 2021

By Megs Vincent

March 28, 2022 11:50 am

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Ford Bronco Sport sales increased in the United States, Canada, Mexico, Colombia, and Argentina during Q4 2021.

Ford Bronco Sport Sales - Q4 2021 - United States

In the United States, Ford Bronco Sport deliveries totaled 26,965 units in Q4 2021, an increase of about 427 percent compared to 5,120 units sold in Q4 2020.

During the complete 2021 calendar year, Bronco Sport sales increased about 2,013 percent to 108,169 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
BRONCO SPORT +426.66% 26,965 5,120 +2,012.68% 108,169 5,120

Ford Bronco Sport Sales - Q4 2021 - Canada

In Canada, Ford Bronco Sport deliveries totaled 5,151 units in Q4 2021, an increase of about 2,542 percent compared to 195 units sold in Q4 2020.

During the complete 2021 calendar year, Bronco Sport sales increased about 5,589 percent to 11,094 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
BRONCO SPORT +2,541.54% 5,151 195 +5,589.23% 11,094 195

Ford Bronco Sport Sales - Q4 2021 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 1,849 units in Q4 2021, an increase of about 1,240 percent compared to 138 units sold in Q4 2020.

During the complete 2021 calendar year, Bronco Sport sales increased about 2,812 percent to 4,193 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
BRONCO SPORT +1,239.86% 1,849 138 +2,811.81% 4,193 144

Ford Bronco Sport Sales - Q4 2021 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 387 units in Q4 2021.

During the complete 2021 calendar year, Bronco Sport sales totaled 1,196 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
BRONCO SPORT * 387 * * 1,196 0

Competitive Sales Comparison (USA)

The very healthy increase in Ford Bronco Sport sales during Q4 2021 puts The Blue Oval’s compact crossover in seventh place in its segment when ranked by sales volume. The segment was led by the Toyota RAV4, which posted a 26 percent decrease in sales to 94,292 units. The Honda CR-V took second as sales dropped 26 percent to 71,131 units, while the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport) saw sales jump 152 percent to 50,955 units. The new Hyundai Tucson took fourth as sales grew seven percent to 34,902 units. The Ford Escape took fifth with sales dropping 28 percent to 33,624 units, while the Mazda CX-5 saw a 26 percent decrease to 31,105 units.

Though in seventh place, the Bronco Sport posted the largest percentage increase of 426 percent to 26,965 units. All other segment contenders posted less than 26,900 deliveries.

Sales Numbers - Mainstream Compact Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA RAV4 -26.23% 94,292 127,813 20% 19% -5.26% 407,739 430,387
HONDA CR-V -26.03% 71,131 96,168 15% 15% +8.33% 361,271 333,502
NISSAN ROGUE +152.53% 50,955 20,178 11% 3% +25.30% 285,602 227,935
HYUNDAI TUCSON +7.33% 34,902 32,518 7% 5% +22.07% 150,949 123,657
FORD ESCAPE -28.07% 33,624 46,743 7% 7% -18.53% 145,415 178,496
MAZDA CX-5 -26.19% 31,105 42,143 7% 6% +15.00% 168,383 146,420
FORD BRONCO SPORT +426.66% 26,965 5,120 6% 1% +2,012.68% 108,169 5,120
SUBARU CROSSTREK -38.31% 26,399 42,792 6% 6% +6.47% 127,466 119,716
VOLKSWAGEN TIGUAN -1.52% 24,743 25,124 5% 4% +8.99% 109,743 100,687
SUBARU FORESTER -47.64% 22,469 42,914 5% 6% -12.58% 154,723 176,996
KIA SPORTAGE -27.89% 15,823 21,943 3% 3% +12.16% 94,601 84,343
CHEVROLET EQUINOX -82.07% 14,213 79,267 3% 12% -38.99% 165,323 270,994
MITSUBISHI OUTLANDER +243.96% 12,606 3,665 3% 1% +24.88% 33,883 27,132
JEEP CHEROKEE -72.65% 10,376 37,936 2% 6% -34.40% 89,126 135,855
GMC TERRAIN -84.09% 4,054 25,476 1% 4% -44.79% 47,488 86,020
MITSUBISHI ECLIPSE CROSS +29.92% 2,006 1,544 0% 0% -13.30% 8,947 10,319
DODGE JOURNEY -97.83% 208 9,592 0% 1% -65.21% 14,035 40,342
TOTAL -28.00% 475,871 660,936 -1.00% 2,472,863 2,497,921

The Q4 2021 sales performance gives the Bronco Sport a six percent segment share, increasing five percentage points from the year-ago quarter. The six percent figure is a fraction of the 20 percent share commanded by the RAV4, up one percentage point, and 15 percent claimed by the Honda CR-V, flat compared versus Q4 2020. The Rogue saw an 11 percent segment share, up eight percentage points, while the Tucson commanded seven percent, up two percentage points. The segment share of the Escape was flat year-over-year at seven percent while CX-5 was also at seven percent, up one percentage point.

However, we must note that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 60,589 deliveries, good for a 13 percent segment share. Though higher than the respective seven and six percent held by the Escape and Bronco Sport individually, placing Ford in third place, the figure is still behind the two segment leaders.

Sales Numbers - Ford Mainstream Compact Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD ESCAPE -28.07% 33,624 46,743 55% 90% -18.53% 145,415 178,496
FORD BRONCO SPORT +426.66% 26,965 5,120 45% 10% +2,012.68% 108,169 5,120
TOTAL +16.83% 60,589 51,863 +38.11% 253,584 183,616

The compact mainstream crossover segment contracted 28 percent to 475,871 units in Q4 2021, meaning Ford Bronco Sport sales significantly outperformed the segment average during the quarter.

The Ford Authority Take

These Q4 2021 sales figures clearly show that the Ford Bronco Sport remains a highly sought-after product. In fact, the Bronco Sport has been turning in just 17 days on dealer lots while used prices for the rugged crossover are actually trending higher than new. The Bronco Sport has also racked up a number of awards, including a spot on Consumer Reports‘ best SUVs on the market under $30k list.

Ford Authority has extensively covered the changes to the Bronco Sport for the 2022 model year, which include renaming packages on three trim levels due to a change in the availability of the moonroof throughout the lineup as well as the addition of a leather wrapped steering wheel as standard on the Badlands trim.

The 2022 Bronco Sport represents the second model year of the Bronco Sport, which originally launched in late 2020 as a 2021 model year vehicle. We expect the crossover to continue on in its current form through the 2023 model year, with a refresh expected for the 2024 MY, which is expected to introduce a new hybrid variant, among other changes.

About The Numbers

  • All percent change figures compared to Bronco Sport sales for Q4 2020, unless noted otherwise
  • There were 78 selling days in Q4 2021 and 79 selling days in Q4 2020

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Ford Motor Company Q4 2021 sales reports:

By Megs Vincent

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