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Ford Credit Ranked First In 2022 U.S. End Of Lease Satisfaction Study

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Ford Credit – FoMoCo’s financing arm – has fared reasonably well in a number of recent J.D. Power studies, ranking second in the 2020 U.S. Consumer Financing Satisfaction Study, fifth in the 2021 U.S. Dealer Financing Satisfaction Study, third in the 2021 Canada Dealer Financing Satisfaction Study, and first in the 2021 U.S. Consumer Financing Satisfaction Study, all of which is rather important as most Blue Oval customers have opted to finance their new vehicles rather than lease in recent months. Now, it continues that streak with another first-place finish – this time in J.D. Power’s 2022 U.S. End of Lease Satisfaction Study.

Ford Credit topped all of its competition in the mass market segment with a score of 864 out of 1,000, which ranked it ahead of Honda Financial Services (853), GM Financial (852), Hyundai Motor Finance (852), Toyota Financial Services (834), Ally Financial (832), Kia Motors Finance (832), Chrysler Capital (825), and U.S. Bank (816).

The 2022 U.S. End of Lease Satisfaction Study identifies lease-end practices and timely marketing opportunities that optimize lease retention for the same brand and at the same dealer. The study is based on the responses of 3,075 mass-market and premium vehicle lease customers who are within six months of lease-end and was conducted from November and December of 2021.

“The days of the one-size-fits-all lease loyalty strategy are long gone,” said Patrick Roosenberg, director of automotive finance intelligence at J.D. Power. “In this market, lenders, dealers, and OEMs really need to understand the unique individual journeys of their customers and develop tailored, highly targeted outreach strategies creating the greatest opportunity to retain them. Ultimately, successful customer retention and conquest strategies are coming down to detailed analytics. Lease providers need to understand the different customer journeys – whether it’s first-time lessees or returning lessees – and offer available incentives to the right customers, at the right moments, via the right communication channels to keep lease volumes flowing.”

We’ll have more automotive insights like this to share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. Kenny D

    Well, Well, Well…… We Had a LEASE with FoMoCo in 2018 on a NEW EDGE which came due in 2021. So we thought we would Take the Leased Vehicle to Lincoln and TRADE UP from our $44K EDGE to a $65K Lincoln Nautilus. Long Story Real SHORT, the DEALER we were “TRYING” to have Retain us as a LOYAL FOMOCO customer (Livermore Lincoln) In Livermore California basically Ran us through the RINGER, and did there Song and Dance BS back N Forth with the “Manager” and Ran our Credit which came back in the 800’s +, Refused to work with us on the Trade in Value of the EDGE (which to this Day Looks Like it Hasn’t been Driven) with 25K on the Clock. So we ended up Buying our EDGE and Financing it with our Bank and Still have the EDGE today. Our Experience with the Lease was GREAT, our Experience with “trying” to Upgrade to a LINCOLN Vehicle LEASE was Absolutely an ever loving JOKE. It really PISSED off the Wife an I as we spent Half the Day being Drug Across the Coals by some SLY Supposedly Top Notch Lease IDIOT. That was our Experience. The Lease of the Edge was Fine, the attempt to Trade up with LINCOLN MOTOR CO was a Complete lesson in pure frustration to say the Least. Anyway, the Edge is doing GREAT, and I have ordered my NEW F-150. We’ll see how that one Pans out with this CHIP BS happening.

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