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Ford EcoSport Sales Finish Mid-Pack During Q4 2021

By Megs Vincent

March 31, 2022 7:59 pm

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Ford EcoSport sales decreased in the United States, Mexico, Brazil, and Argentina, during the fourth quarter of 2021.

Ford EcoSport Sales - Q4 2021 - United States

In the United States, Ford EcoSport deliveries totaled 6,165 units in Q4 2021, a decrease of about 54 percent compared to 13,345 units sold in Q4 2020.

During the complete 2021 calendar year, EcoSport sales decreased about 33 percent to 40,659 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ECOSPORT -53.80% 6,165 13,345 -32.84% 40,659 60,545

Ford EcoSport Sales - Q4 2021 - Canada

In Canada, Ford EcoSport deliveries totaled 593 units in Q4 2021, a decrease of about 47 percent compared to 1,125 units sold in Q4 2020.

During the complete 2021 calendar year, EcoSport sales decreased about 39 percent to 2,966 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ECOSPORT -47.29% 593 1,125 -39.05% 2,966 4,866

Ford EcoSport Sales - Q4 2021 - Mexico

In Mexico, Ford EcoSport deliveries totaled 660 units in Q4 2021, a decrease of about 18 percent compared to 809 units sold in Q4 2020.

During the complete 2021 calendar year, EcoSport sales decreased about 23 percent to 2,217 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ECOSPORT -18.42% 660 809 -23.05% 2,217 2,881

Ford EcoSport Sales - Q4 2021 - Brazil

In Brazil, Ford EcoSport deliveries totaled 6 units in Q4 2021, a decrease of about 100 percent compared to 7,883 units sold in Q4 2020.

During the complete 2021 calendar year, EcoSport sales decreased about 88 percent to 2,992 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ECOSPORT -99.92% 6 7,883 -87.55% 2,992 24,031

Ford EcoSport Sales - Q4 2021 - Argentina

In Argentina, Ford EcoSport deliveries totaled 1,440 units in Q4 2021, a decrease of about 28 percent compared to 2,010 units sold in Q4 2020.

During the complete 2021 calendar year, EcoSport sales decreased about 44 percent to 4,143 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ECOSPORT -28.36% 1,440 2,010 -44.41% 4,143 7,453

Competitive Sales Comparison (USA)

The Ford EcoSport sales performance during the fourth quarter of 2021 places the small crossover in 12th place out of 19 rivals in its competitive set. First place was secured by the Honda HR-V, which saw sales rise 43 percent to 31,692 units. The Hyundai Kona followed in second with an 18 percent drop to 19,141 units, while third place was taken by the Nissan Kicks with a massive uptick of 237 percent to 18,225 units total. The rest of the segment contenders posted less than 18,000 deliveries.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
HONDA HR-V +42.58% 31,692 22,228 17% 9% +63.15% 137,090 84,027
HYUNDAI KONA -18.34% 19,141 23,440 10% 9% +18.12% 90,069 76,253
NISSAN KICKS +237.13% 18,225 5,406 10% 2% +40.95% 82,960 58,858
JEEP COMPASS -41.60% 17,613 30,160 10% 12% -29.94% 75,642 107,969
CHEVROLET TRAILBLAZER -5.82% 16,263 17,268 9% 7% +162.92% 90,161 34,292
KIA SOUL -10.59% 14,781 16,531 8% 7% +4.54% 75,126 71,862
MAZDA CX-30 +23.76% 12,711 10,271 7% 4% +58.12% 60,185 38,064
BUICK ENCORE GX -40.65% 10,068 16,965 5% 7% +58.89% 71,247 44,841
KIA SELTOS -46.24% 9,016 16,771 5% 7% +10.99% 51,368 46,280
KIA NIRO +69.47% 7,121 4,202 4% 2% +50.24% 26,192 17,434
HYUNDAI VENUE -12.09% 6,295 7,161 3% 3% +49.82% 28,653 19,125
FORD ECOSPORT -53.80% 6,165 13,345 3% 5% -32.84% 40,659 60,545
MITSUBISHI OUTLANDER SPORT +26.82% 5,494 4,332 3% 2% +18.66% 34,216 28,836
JEEP RENEGADE -69.58% 5,180 17,027 3% 7% -25.00% 47,137 62,847
TOYOTA C-HR -64.43% 3,319 9,332 2% 4% -16.84% 35,707 42,936
CHEVROLET TRAX -95.08% 1,284 26,106 1% 11% -59.93% 42,590 106,299
BUICK ENCORE -87.30% 805 6,338 0% 3% -51.93% 20,072 41,752
FIAT 500X -35.78% 201 313 0% 0% -18.16% 1,181 1,443
MAZDA CX-3 -99.92% 1 1,323 0% 1% -38.81% 5,100 8,335
TOTAL -25.41% 185,375 248,519 +6.66% 1,015,355 951,998

From a segment share standpoint, the EcoSport accounted for three percent of the segment, down two percentage points from the year-ago quarter. By comparison, the Honda HR-V secured 17 percent share, increasing eight percentage points. The Hyundai Kona earned a ten percent share, up one percentage point, while the Nissan Kicks and Jeep Compass each saw ten percent of the segment, up eight percentage points in the case of the Nissan but down two percentage points in the case of the Jeep. Remaining rivals earned nine percent share or less.

The mainstream subcompact crossover segment decreased 25 percent to 185,375 units during Q4 2021, meaning that EcoSport sales significantly underperformed the segment average.

The Ford Authority Take

The EcoSport has been the target of some criticism in recent years, potentially leading to its less-than-noteworthy sales placement during Q4 2021. Ford Authority previously reported that the EcoSport landed on Consumer Reports‘ 10 Least Satisfying Cars Survey, which is based on the latest data from the consumer organization’s members, earning an overall score of just 45 due to its below-average predicted reliability and well below-average owner satisfaction score.

Ford has announced that it will discontinue the model in mid-2022, ceasing its manufacturing operations in India, including the Ford Chennai Assembly Plant where the EcoSport is built. However, FoMoCo still introduced a few changes to the 2022 Ford EcoSport in spite of its impending discontinuation. Headline-worthy changes include Ford dropping the 1.0L EcoBoost I-3 engine from the lineup, making the atmospheric 2.0L I-4 the crossover’s sole engine option. Additionally, all-wheel drive will become standard. The changes will result in an increase in price across all trims.

It’s also worth noting that, even though the Ford EcoSport will no longer be sold in India and the U.S., FoMoCo has said that it will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market. The EcoSport will likely be replaced entirely with the Ford Puma.

About The Numbers

  • All percent change figures compared to Ford EcoSport sales in Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
Ford Motor Company Q4 2021 sales reports:

By Megs Vincent

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