Ford Edge sales decreased in the United States while increasing in both Canada and Mexico during the fourth quarter of 2021.
Ford Edge Sales - Q4 2021 - United States
In the United States, Ford Edge deliveries totaled 30,274 units in Q4 2021, a decrease of about 5 percent compared to 32,024 units sold in Q4 2020.During the complete 2021 calendar year, Edge sales decreased about 22 percent to 85,225 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| EDGE | -5.46% | 30,274 | 32,024 | -21.73% | 85,225 | 108,886 |
Ford Edge Sales - Q4 2021 - Canada
In Canada, Ford Edge deliveries totaled 3,450 units in Q4 2021, a decrease of about 0 percent compared to 3,440 units sold in Q4 2020.During the complete 2021 calendar year, Edge sales decreased about 10 percent to 11,830 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| EDGE | +0.29% | 3,450 | 3,440 | -10.47% | 11,830 | 13,214 |
Ford Edge Sales - Q4 2021 - Mexico
In Mexico, Ford Edge deliveries totaled 73 units in Q4 2021, an increase of about 14 percent compared to 64 units sold in Q4 2020.During the complete 2021 calendar year, Edge sales decreased about 20 percent to 261 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| EDGE | +14.06% | 73 | 64 | -19.69% | 261 | 325 |
Competitive Sales Comparison (USA)
The five percent decrease in Ford Edge sales in the U.S. places the midsize crossover in fourth place in its expanded segment during Q4 2021. The competition consists of 21 different models, with the Jeep Grand Cherokee taking first place with a 31 percent sales volume increase to 74,816 units and the Edge’s corporate cousin, the Ford Explorer placing second with a ten percent drop to 59,697 units. It was closely followed by the Toyota Highlander in third with a 20 percent decrease to 56,564 units, with the Edge following in fourth with 30,274 units. The rest of the segment contenders posted less than 30,000 deliveries.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | +31.42% | 74,816 | 56,930 | 15% | 10% | +26.05% | 264,444 | 209,786 |
| FORD EXPLORER | -9.56% | 59,697 | 66,008 | 12% | 12% | -2.81% | 219,871 | 226,217 |
| TOYOTA HIGHLANDER | -20.30% | 56,564 | 70,975 | 11% | 13% | +24.43% | 264,128 | 212,276 |
| FORD EDGE | -5.46% | 30,274 | 32,024 | 6% | 6% | -21.73% | 85,225 | 108,886 |
| HONDA PILOT | -16.02% | 28,395 | 33,811 | 6% | 6% | +15.55% | 143,062 | 123,813 |
| KIA TELLURIDE | -19.40% | 22,981 | 28,514 | 5% | 5% | +24.73% | 93,705 | 75,129 |
| VOLKSWAGEN ATLAS | -27.26% | 22,872 | 31,445 | 5% | 6% | +32.42% | 115,687 | 87,362 |
| HYUNDAI SANTA FE | -26.11% | 22,415 | 30,337 | 5% | 6% | +11.23% | 112,071 | 100,757 |
| CHEVROLET TRAVERSE | -46.91% | 22,052 | 41,534 | 4% | 8% | -7.40% | 116,250 | 125,546 |
| HYUNDAI PALISADE | -0.96% | 21,866 | 22,078 | 4% | 4% | +4.69% | 86,539 | 82,661 |
| CHEVROLET BLAZER | -14.01% | 19,986 | 23,243 | 4% | 4% | -25.66% | 70,325 | 94,599 |
| KIA SORENTO | +37.68% | 19,530 | 14,185 | 4% | 3% | +9.52% | 81,785 | 74,677 |
| SUBARU ASCENT | -4.78% | 16,937 | 17,788 | 3% | 3% | -11.30% | 59,980 | 67,623 |
| DODGE DURANGO | +5.11% | 13,004 | 12,372 | 3% | 2% | +14.02% | 65,935 | 57,828 |
| MITSUBISHI OUTLANDER | +243.96% | 12,606 | 3,665 | 3% | 1% | +24.88% | 33,883 | 27,132 |
| NISSAN PATHFINDER | +237.59% | 12,439 | 3,685 | 3% | 1% | -14.93% | 41,324 | 48,579 |
| TOYOTA VENZA | +0.79% | 11,495 | 11,405 | 2% | 2% | +374.17% | 61,988 | 13,073 |
| HONDA PASSPORT | -6.58% | 11,119 | 11,902 | 2% | 2% | +34.29% | 53,133 | 39,567 |
| NISSAN MURANO | +52.96% | 6,830 | 4,465 | 1% | 1% | -20.84% | 46,117 | 58,255 |
| MAZDA CX-9 | -21.20% | 5,694 | 7,226 | 1% | 1% | +24.80% | 34,493 | 27,638 |
| GMC ACADIA | -80.19% | 4,234 | 21,378 | 1% | 4% | -17.40% | 59,913 | 72,537 |
| TOTAL | -9.02% | 495,806 | 544,970 | +9.10% | 2,109,858 | 1,933,941 |
The Edge accounted for 6 percent segment share, equal to that of the year-ago quarter. The Grand Cherokee claimed a massive 15 percent share, increasing five percentage points. The Explorer was close behind with 12 percent segment share, equal to that of the year-ago quarter. The Highlander also saw 11 percent of the segment, down two percentage points.
The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price point around $30,000, decreased nine percent to 495,806 units in Q4 2021, meaning that the Edge outpaced the segment average.
The Ford Authority Take
We attribute the decrease in Ford Edge sales during the quarter to sub-optimal availability of the vehicle as a result of constraints brought about by the coronavirus pandemic. In addition, increased levels of competition from new and overhauled entries, such as the Chevrolet Blazer, Honda Passport, Hyundai Santa Fe, Toyota Highlander and Venza, along with the new Jeep Grand Cherokee family, certainly didn’t work in the Edge’s favor during the final quarter of 2021.
Luckily, the 2021 Ford Edge is seeing various updates in the form of a significantly larger center screen and a revised transmission on the high-performance Edge ST model. As Ford Authority previously reported, the crossover has dropped its front-wheel drive configuration and will only be available with all-wheel drive for the 2022 model year. As a result, pricing for the crossover has risen roughly $2,000 across the board. The 2022 Edge also sees the addition of the Black Appearance Package.
The Ford Edge will not see a next generation after the current model runs its lifecycle, which is expected to be around the 2023 calendar year. In a move that was seemingly spurred by labor negotiations over the future of the Ford Oakville Assembly Plant, which currently builds the Edge for North America, The Blue Oval and the Canadian auto union, Unifor, came to an agreement that will see the facility retooled to produce five new EVs starting in 2025. The only way that we see the Edge continuing is as an electric vehicle.
About The Numbers
- All percent change figures compared to Ford Edge sales in Q4 2020, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
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