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Ford F-Series Sales Remain First In Segment In Q4 2021

Ford F-Series sales decreased in the United States and Argentina while increasing in Canada and Mexico during the fourth quarter of 2021.

Ford F-Series Sales - Q4 2021 - United States

In the United States, Ford F-Series deliveries totaled 191,173 units in Q4 2021, a decrease of about 4 percent compared to 198,388 units sold in Q4 2020.

During the complete 2021 calendar year, F-Series sales decreased about 8 percent to 726,004 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES -3.64% 191,173 198,388 -7.80% 726,004 787,422

Ford F-Series Sales - Q4 2021 - Canada

In Canada, Ford F-Series deliveries totaled 27,980 units in Q4 2021, an increase of about 18 percent compared to 23,758 units sold in Q4 2020.

During the complete 2021 calendar year, F-Series sales decreased about 10 percent to 116,401 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES +17.77% 27,980 23,758 -9.52% 116,401 128,649

Ford F-Series Sales - Q4 2021 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,110 units in Q4 2021, an increase of about 7 percent compared to 2,895 units sold in Q4 2020.

During the complete 2021 calendar year, F-Series sales decreased about 13 percent to 9,407 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES +7.43% 3,110 2,895 -12.98% 9,407 10,810

Ford F-Series Sales - Q4 2021 - Argentina

In Argentina, Ford F-Series deliveries totaled 90 units in Q4 2021, a decrease of about 73 percent compared to 337 units sold in Q4 2020.

During the complete 2021 calendar year, F-Series sales decreased about 12 percent to 604 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES -73.29% 90 337 -11.82% 604 685

Competitive Sales Comparison (USA)

The four percent decrease in Ford F-Series sales volume enables the truck range to secure first place in the U.S. full-size pickup truck segment during the fourth quarter of 2021.

Second place went to the Ram Pickup, which experienced a drop of 17 percent to 134,616 sales units. GM’s Chevrolet Silverado (see running Silverado sales) took third, with a drop of 36 percent to 115,376 units. The GMC Sierra (see running GMC Sierra sales) followed in fourth with a decrease of 26 percent leading to 57,738 units. The Toyota Tundra took fifth, with sales dropped 48 percent to 16,946 units, while the Nissan Titan took sixth (and last) place with 4,634 units despite an increase of 98 percent.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD F-SERIES -3.64% 191,173 198,388 37% 30% -7.80% 726,004 787,422
RAM RAM PICKUP -16.53% 134,616 161,266 26% 25% +1.01% 569,388 563,676
CHEVROLET SILVERADO -35.70% 115,376 179,444 22% 28% -10.83% 529,765 594,094
GMC SIERRA -26.33% 57,738 78,371 11% 12% -1.62% 248,924 253,016
TOYOTA TUNDRA -47.68% 16,946 32,389 3% 5% -24.95% 81,959 109,203
NISSAN TITAN +97.58% 4,634 2,345 1% 0% +3.66% 27,406 26,439
TOTAL -20.20% 520,483 652,203 -6.44% 2,183,446 2,333,850

From a segment share standpoint, Ford F-Series took a dominant 37 percent of segment share, an increase of seven percentage points from the year-ago quarter. The Ram Pickup took 26 percent of the segment, up one percentage point, while the Silverado accounted for 22 percent, decreasing six percentage points. The Sierra earned 11 percent, down one percentage point, followed by the Tundra with three percent of the segment, down two percentage points from the year-ago quarter. Finally, the Titan had a minimal one percent share, an improvement from the year-ago quarter.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET SILVERADO -35.70% 115,376 179,444 67% 70% -10.83% 529,765 594,094
GMC SIERRA -26.33% 57,738 78,371 33% 30% -1.62% 248,924 253,016
TOTAL -32.85% 173,114 257,815 -8.08% 778,689 847,110

It’s also worth noting that adding up sales volume of GM’s two trucks – the Silverado and Sierra – results in 173,114 combined deliveries for a 33 percent share. That’s nearly 18,059 units less than the F-Series, despite two different trucks and two entirely different dealer distribution networks.

The full-size pickup truck segment contracted an average of 20 percent to 520,483 units during Q4 2021, meaning that Ford F-Series sales outperformed the segment average overall.

Below, we are also providing Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +15.76% 10,483 9,056 +28.56% 41,355 32,168

The Ford Authority Take

Despite the single-digit drop in Ford F-Series sales during Q4 2021, it is encouraging to see Ford’s full-size truck line remain in first place. The performance isn’t all that surprising, given that the best-selling Ford F-150 and Ford Super Duty have continued to impress owners and stack up their accolades.

Such awards include earning Vincentric’s 2022 Best CPO Value in America Award, with the F-150 being one of the most considered pickups in the U.S. The F-150 also recently scored third in its segment in J.D. Power’s 2022 U.S. Vehicle Dependability Study (VDS), and was also the fourth most leased vehicle during Q4 2021.

The Super Duty has also earned its fair share of praise as the third most considered truck during the fourth quarter of 2021, while the F-250 won a 2022 Best CPO Value Award in the 3/4 ton truck segment. In addition, the 2022 Ford F-Series lineup earned a Kelley Blue Book 2022 Best Resale Value Award.

These recognitions might stem as a result of the all-new, 14th-generation Ford F-150 which launched early in 2021. The vehicle was overhauled from bow to stern for the 2021 model year, giving The Blue Oval a significantly more modern and competitive offering in the segment.

We’ll have more on all things F-Series soon, so be sure to subscribe to Ford Authority for more Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q4 2021 sales reports:
  • All percent change figures compared to Ford F-Series sales in Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
    • Market variability:
      • In the United States, Canada, and Mexico, Ford Super Duty sales are comprised of F-150 (Lobo in Mexico) and Super Duty models
      • In Argentina, F-Series sales are comprised solely of the F-150
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

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