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U.S. Ford Motor Company Sales Fell 21 Percent In February 2022

By Deivis Centeno

March 2, 2022 8:10 am

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Ford Motor Company sales decreased 21 percent to 129,273 units during February 2022 in the United States. Sales decreased at both FMC brands, Ford and Lincoln.

“In addition to our February sales, our retail order bank continues to expand totaling 72,000 vehicles in February – four times higher than last year. Our newest products are turning on dealer lots at record rates,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “More than 33 percent of our retail sales are coming from previously placed orders and leaving dealerships directly upon arrival. Our new products are conquesting from competitors at a rate that is 26 percentage points higher than Ford overall, including Maverick, Mustang Mach-E, Bronco and Bronco Sport,” he added.

FoMoCo Sales Notes – U.S. February 2022

Sale types:

  • Total Ford Motor Company sales during February 2022 decreased 21 percent to 129,273 units
    • Truck sales totaled 66,158 units, down 25.5 percent total and down 23.3 percent at retail
    • SUV sales totaled 58,396 units, down 11.8 percent total and down 3.6 percent at retail
    • Electrified sales totaled 8,984 units, down 3.1 percent total and down 10.9 percent at retail.
  • Ford new retail vehicle orders and the filling of these orders continue to run at record levels
    • Ford took in over 72,000 new vehicle orders for February, which were up 54,000 over a year ago.
    • On record level turn rates, 33 percent of Ford’s February retail sales were made up of previously placed customer orders.
    • Ford has averaged approximately one-third of its sales from previously placed customer orders over the last seven months.
  • Ford sales of electrified vehicles increased 55.3 percent through February, providing a record start to Ford’s electrified vehicle sales
    • Growing at a faster rate than the overall segment, Ford’s electrified vehicle conquest rates climbed to 54 percent – 13 percentage points higher than year ago.
    • Ford will have global capacity to produce 600,000 battery electric vehicles annually by late 2023.
  • Ford brand SUVs set record retail sales start through February. Along with record turn rates and new products, Ford hits record level transaction pricing.
    • Average transaction prices at Ford were up approximately $4,100 over a year ago at $48,000 per vehicle.
    • Retail sales are up 131 percent over last year for the Bronco Sport and Bronco family.
  • Lincoln utility retail sales expanded over January 2022 results with strong demand for Aviator, Corsair and Nautilus
    • Lincoln stock in-transit increased 16.6 percent to 3,495 vehicles at the end of February, while Lincoln continues to take in more retail new vehicle orders.
    • In February, new Lincoln vehicle retail orders totaled 3,000 vehicles – up 291 percent over last year.

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 20.9 percent to 123,350 units:

  • Ford Bronco sales totaled 5,715 units
    • All-new Bronco is turning on dealer lots in just 14 days
    • The all-new Bronco’s No. 1 competitive conquest is Jeep Wrangler
  • Ford Bronco Sport sales increased 86.12 percent to 10,285 units
  • Ford E-Series sales decreased 23.56 percent to 3,024 units
  • Ford EcoSport sales decreased 13.38 percent to 3,115 units
  • Ford Edge sales increased 7.91 percent to 7,009 units
  • Ford Escape sales decreased 1.24 percent to 11,706 units
  • Ford Expedition sales decreased 57.44 percent to 3,076 units
  • Ford Explorer sales decreased 53.89 percent to 9,566 units
  • Ford F-Series sales decreased 29.82 percent to 45,252 units
    • Through the first two months of the year, Ford F-Series continues to expand its lead, outselling the No. 2 Ram by 14,345 trucks
  • Ford GT sales increased 26.67 percent to 19 units
  • Ford Heavy Trucks sales decreased 38.08 percent to 1,044 units
  • Ford Maverick sales totaled 4,037 units
    • Ford Maverick is turning on dealer lots in just 6 days
    • More than 80 percent of Maverick’s retail sales in February came from previously placed customer orders
    • Maverick’s top competitive conquest is the Honda Civic
  • Ford Mustang sales decreased 16.86 percent to 4,700 units
  • Ford Mustang Mach-E sales decreased 46.48 percent to 2,001 units
    • 75 percent of retail Mustang Mach-E sales were comprised of previously-placed customer orders in February
    • The Mustang Mach-E begins the year second in sales volume only to Tesla’s Model-Y in the full electric SUV segment
  • Ford Ranger sales decreased 11.91 percent to 6,126 units
  • Ford Transit sales decreased 50.48 percent to 4,550 units
    • America’s best-selling van began its first sales of its full electric E-Transit in February
    • Ford has more than 10,000 orders for E-Transit from small commercial clients to large commercial customers, such as Walmart
  • Ford Transit Connect sales decreased 15.81 percent to 2,125 units

Lincoln sales decreased 22.7 percent to 5,923 units:

During the first two months of the 2022 calendar year, Ford Motor Company sales decreased 11.2 percent to 272,804 units.

Sales Results - February 2022 - USA - Ford

MODELFEB 2022 / FEB 2021FEBRUARY 2022FEBRUARY 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO* 5,715**13,816 *
BRONCO SPORT+86.12% 10,2855,526+21.58%16,506 13,576
E-SERIES-23.56% 3,0243,956-25.60%5,202 6,992
E-TRANSIT* 52**190 *
ECOSPORT-13.38% 3,1153,596-32.94%5,350 7,978
EDGE+7.91% 7,0096,495+7.74%14,364 13,332
ESCAPE-1.24% 11,70611,853+7.74%24,826 23,043
EXPEDITION-57.44% 3,0767,228-36.77%7,801 12,337
EXPLORER-53.89% 9,56620,745-33.52%25,821 38,840
F-150 LIGHTNING* 43**106 *
F-SERIES-29.88% 45,20964,478-20.10%95,689 119,754
GT+26.67% 1915+4.55%23 22
HEAVY TRUCKS-38.08% 1,0441,686-20.73%2,130 2,687
MAVERICK* 4,037**10,550 *
MUSTANG-16.86% 4,7005,653+3.95%10,371 9,977
MUSTANG MACH-E-46.48% 2,0013,739+9.91%4,371 3,977
RANGER-11.91% 6,1266,954-12.97%11,363 13,056
TRANSIT-51.05% 4,4989,189-44.36%9,285 16,687
TRANSIT CONNECT-15.81% 2,1252,524-25.60%3,377 4,539
FORD TOTAL-20.86% 123,350155,856-10.47%261,141 291,693

Sales Results - February 2022 - USA - Lincoln

MODELFEB 2022 / FEB 2021FEBRUARY 2022FEBRUARY 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR+13.62% 1,8351,615-11.34%3,151 3,554
CORSAIR+3.50% 2,1902,116+4.23%4,310 4,135
NAUTILUS-4.15% 1,5231,589-12.68%2,907 3,329
NAVIGATOR-78.13% 3751,715-57.82%1,295 3,070
LINCOLN TOTAL-22.72% 5,9237,664-24.29%11,663 15,405

Sales Results - February 2022 - USA - FMC Totals

BRANDFEB 2022 / FEB 2021FEBRUARY 2022FEBRUARY 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-20.86% 123,350155,856-10.47%261,141 291,693
LINCOLN TOTAL-22.72% 5,9237,664-24.29%11,663 15,405
FMC USA TOTAL-20.94% 129,273163,520-11.17%272,804 307,098

About The Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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Comments

  1. JH

    Note: You’ve included an image of a Bronco Sport trim that is not offered in the US.

    Reply
  2. Frank

    Did they start making 2023 Maverick yet?
    When are the Hybrids expected to start coming off the assembly line?

    Reply

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