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Ford Authority

Ford Once Again Caught Benchmarking The Lucid Air

Last month, Ford Authority spies spotted Ford benchmarking the new Lucid Air against the Ford Mustang Mach-E, despite the fact that those two vehicles share essentially nothing in common aside from the fact that both are EVs. Regardless, it was an interesting tidbit for certain, given the fact that the Lucid Air is a luxurious and rather expensive vehicle packed with technology features and supreme power. Now, Ford Authority spies have spotted Ford benchmarking what may be the very same Lucid Air once again, over a month later.

Like the previously-spotted sedan, this Air is also finished in white with the same wheels and stickers. Far more expensive than any of Ford’s current EVs with a price tag ranging between $77,400 and $169,000, depending on trim, it’s likely that Ford wants to take a closer look at the Air’s technology, as it is Lucid’s very first vehicle to make it to production.

The Lucid Air comes in a variety of trims, including the base Air Pure, the Air Touring, Air Grand Touring, and the sold-out Air Dream Edition, which touts up to 1,111 horsepower and 520 miles of range, depending on whether shoppers choose the Performance or Range variants. The Air Dream Edition Performance is currently the most powerful EV on the market, while the Range has the most range of any EV currently on sale.

Way back in 2017, Ford had the chance to acquire Lucid Motors but ultimately chose to pass on that opportunity. Now, Lucid’s market cap is awfully close to Ford’s. As it continues to invest heavily in EVs, The Blue Oval has instead resorted to benchmarking the automaker’s very first product, along with a number of established electric vehicles including the Tesla Model 3, Model Y Performance, and Audi e-tron.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. crabbymilton

    Perhaps. Just perhaps FORD is rethinking the stupid idea to discontinue sedans for this market. Sliver of hope but it’s still best not to hold your breath too long.

    Reply
    1. Stalkbroker94

      Based on the market at the time, it wasn’t a stupid idea, it was just an idea that a lot of enthusiasts didn’t like. Need I tell you that enthusiasts aren’t even close to a majority of buyers. Ford is benchmarking a sedan. That’s the only information that can be extrapolated. It would be neat to see a Fusion or Taurus based sedan that’s all-elkectric, but that’s only going to happen if that’s what the market dictates and has little influence from luddite comments on an unofficial Ford page.

      Reply
      1. crabbymilton

        Understandable and good points. Like I said, just take a generic approach to things. If you like a car regardless of body configuration. Price and quality are favorable for you then just buy it. Heritage and history are important but do no good when they don’t build what you want. Funny thing though is that FORD and to lesser extent GM seemed to be the only one’s with the anti sedan bugaboo.

        Reply
        1. Stalkbroker94

          Heritage and history? Does Ford no longer produce the Mustang, Bronco, Ranger, F-150, Super Duty, Explorer, or Ford GT? It’s not anti-sedan sentiment and it’s not just Ford and GM that are doing away with sedans. Ford isn’t making sedans anymore and you’re only upset because you want one. Don’t get me wrong, I wish I could go onto a lot and buy a 2022 Crown Victoria. I think Ford should make them again. That being said, what good does whining do about it? accept it and move on. Should the market support the demand for sedans, Ford will answer, especially if they can make a competitive model.

          Reply
          1. Crabbymilton

            I had an 04 GRAND MARQUIS from new until this last November. Yes I would have bought another one if FORD still built those. So I bought a 21 NISSAN ALTIMA and could be more pleased. It’s just the idea that they obviously don’t want me as a customer anymore. No problem but I’m a curmudgeon 😊.

            Reply
  2. JE

    Ford or Lincoln have absolutely nothing to compete with the Lucid Air. For those who, like me, don´t like SUV´s or crossovers, the Mach-e is simply no option. I hope Ford really rethinks the stupid idea of cancelling all its sedans.

    Reply
  3. Steve

    Well, if Ford would sit down with these 20 somethings instead of building these waste of money EV’s they would be surprised how many 20 something’s prefer a sedan to a coupe. First thing my 22 year old daughter requested, a 4 door car. Why? So her and her friends can get in and out easier. By the way, she ended up buying a Merc, so Ford, you lost another future ford owner. Why a Mercedes? Because they look cool for under 20 grand. Bonus…..It’s a Mercedes. Ford can’t touch that because they’re more focused on really ugly EV’s….Rivian. Just say no…… Like Dad always said, just because you can doesn’t mean you should. That really applies to Rivian. I mean WOW…. really ugly.

    Reply
    1. Everyday Patriot

      No one will force you or anyone in your family to buy vehicles you/they (*am I using the right pronouns?) don’t want.
      It appears Ford/Lincoln can’t please you/them (*), but there are myriad other choices. With time being precious, one might wish to expend energy chasing a higher level of contentment, rather than tilt at windmills.

      Reply
      1. Tigger

        Sorry, if I am spending $30K+ for a vehicle, I better walk away completely satisfied, not just “content.”

        Reply
        1. Glenn Stecen

          Lamo you’re making it sound like you’re the big spender or some s hit with only $30k…
          “Yeah, if I’m paying my hard-earned $6.50 at Denny’s I better leave that place feeling completely satisfied. At that price they better not make me feel just *content*… “

          Reply
          1. crabbymilton

            We all can’t be independently wealthy. What difference should that make anyway? Whether you spend 25-30k or 80-100k there’s no reason why there shouldn’t be a sedan being available. So you don’t mind being jerked around huh?

            Reply
    2. Ryan

      I’m a 20 something and we own and SUV and a truck. Your single person anecdotes mean nothing. The vast majority are looking for SUVs. Now thatay change if gas stays high for a long period of time, but ford doesn’t need to build a sedan just because you’re daughter wants it.

      Reply
    3. Glenn Stecen

      Waste of money EVs lamo what an idiot you do realize that EV sales are up 40% while the industry is down for the year, right? That both Ford and Tesla have a 1.5 month lead time on their EVs, yet the legacy makers have excess inventory for the past three years in the entry level luxury segment?
      That why I say you’re an idiot and it’s not just bc you’re illiterate; after all you must be if you’re discussing Rivian the way you are. The vehicle is faster quieter better built better equipped looks future-proofed and is better in every conceivable metric than any gas powered truck If aliens were to visit earth they would look at pick truck buyers and say damn this species is stupid except for these guys over here driving the vehicle named Rivian

      Reply
      1. Tigger

        BTW Rivians stock is down 60 percent this year. Last I checked you cannot buy a Rivian because they had so many production delays.

        Reply
  4. MattR

    Why is Ford being “caught” benchmarking competitors products? I’d expect them to benchmark.

    Reply

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