Ford Authority

Ford Owners In Europe Overwhelmingly Chose Grey In 2021

Over the years, consumers’ preferences when it comes to automotive colors have changed pretty dramatically. Most recently, buyers tend to lean toward more mundane and subdued hues like white, which has been the most popular automotive color in the world since 2011. However, in recent years, gray (or grey, as they spell it in Europe), has been gaining steam, and was actually the most popular auto color in Europe last year, as well as the second-most popular in the U.S. Now, The Blue Oval has released its most popular colors in Europe for 2021, and it proves that Ford owners in that region love grey, too.

A grand total of 35.7 percent of Ford owners in Europe chose some sort of grey hue, whether that be Cactus, Conquer, Magentic, or Stone, as well as silvers such as Diffused, Iconic, Moondust, and Solar. In terms of individual models, Magentic was the top choice for the Focus, Puma, and Kuga, while Frozen White was the most popular color for the Ford Fiesta and most Ford Mustang Mach-E customers chose Absolute Black.

Meanwhile, a whopping 70.8 percent of European Ford customers chose an achromatic color – white, grey, or black – a staggering number indeed. This is a big change from just a few years ago, when grey still dominated the sales charts, though blue was at least in the top three along with it and white.

“Typically, grey is a neutral color that represents control and practicality,” said Julie Francis, Colour & Material Design Supervisor, Ford of Europe. “The proliferation of grey shades in the automotive market has seen the color move from niche to trend, with some stunning and head-turning greys now on offer, such as the Carbon Grey available for Mustang Mach-E.”

We’ll have more automotive insights like this to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Michael

    What else can they pick, when the choices are pretty much limited to greys, whites and blacks?

  2. Steven Rounds

    Why would anyone pick a colorless car…for a colorless world? Letting people have no-color choices is one thing, but Ford is giving VERY limited choices of actual colors to pick from.


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