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Ford Patent Filed For Augmented Reality System With Sharing Capability

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Ford Motor Company has filed a patent for an augmented reality system with sharing capability, Ford Authority has learned.

The patent was filed on September 17th, 2020, published on March 17th, 2022, and assigned serial number 0084256.

The Ford Authority Take

Ford has dabbled in the field of augmented reality a number of times in recent years, delivering an AR experience at the North American International Auto Show, using the technology to teach buyers about the 2022 Ford F-150 Lightning, giving virtual tours of an old factory, launching a highly-successful 2022 Ford Maverick TikTok campaign, and as a way to take vehicle design to the next level, virtually speaking.

Similarly, this new Ford patent depicts a way for the automaker to provide augmented reality images and content to multiple vehicle occupants using AR devices capable of displaying content that’s created by users or companies such as Ford. The patent depicts a variety of devices capable of transmitting AR, including portable devices such as smartphones, AR wearables like headsets, screens inside the vehicle, and head-up displays.

The patent lists several types of uses for this type of technology, including navigation and DAT services, space mapping and localization, image processing, object detection, vehicle data, reality captures, and various other types of content. Examples of this include a trip through the city of Venice in which the AR devices display points of interest along the way, which would be a convenient way to explore a place one has never visited before.

Since navigation systems already include POI such as places to eat, gas stations, and various other stops along a route, this seems like a natural next step. Soon, we might just be using AR during road trips and discovering some pretty cool places to stop along the way, if this patent ever translates to a real-world product.

We’ll have more on this and all Ford patents soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and non-stop Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. David Dickinson

    I am reminded of my recent post, “Drivers need to be fully aware of their surroundings. I know this is counter to everything the automotive industry is driving towards. That is, they want automobiles to evolve into a surveillance box with a captive audience completely disconnected from their surroundings where they can push various products onto to them and harvest copious amounts of data. Let us hope that day never comes. For now, we still need drivers to perform the basic function of getting from Point A to Point B safely.”

    The vehicle of the future is a really bad idea.

    Reply

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