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Ford Quality A Key Component Of Reorganization Plan

Last week, Ford announced a major change in the way it will do business moving forward by effectively splitting itself into two different entities – Ford Blue, which will manage the traditional ICE vehicle side of the automaker’s business, and Model e, which will handle FoMoCo’s EVs. This change brings forth many other, smaller tweaks to the business as well, including a major focus on improving efficiency and cutting costs, though that apparently won’t come at the cost of Ford quality.

“The cost of our quality, our warrant costs, are higher than our competition and we’re working diligently to bring that lower,” said Ford Blue president Kumar Galhotra. “That’s going to be substantial.”

This isn’t the first time Ford quality and reducing warranty costs has come up in recent times, as CEO Jim Farley cited those two items as major focuses when he first took over the top spot at the automaker back in October of 2020. At that time, Farley noted that Ford’s warranty costs were “up $1 billion to $2 billion depending on the year, and that is not okay,” as even the automaker’s workers were admittedly worried about diminishing quality.

Since then, Ford has admittedly been pleased with quality in regards to its new vehicle launches, but a number of recent studies have produced mixed results for the automaker. In Consumer Reports‘ most recent reliability study, Ford ranked below average in the mass market segment, while Lincoln was last among all luxury brands.

In terms of individual models, the 2022 Ford Mustang was cited as having below-average predicted reliability by Consumer Reports, while the 2022 Ford Explorer was named as a crossover to avoid due to its dependability concerns. However, the Ford Mustang Mach-E made the cut as a recommended vehicle thanks to its thus-far stellar reliability, as did the Ford Bronco Sport. Meanwhile, the consumer organization also recently praised the Ford Escape for its improvement in that regard, while J.D. Power’s 2021 Initial Quality Study (IQS) ranked the Ford Ranger second in its segment as well.

We’ll have more on Ford’s quest to improve quality soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. NCEcoBoost

    All those never-ending recalls are embarrassing and make potential customers wonder.

    Reply
    1. The Gentle Grizzly

      I recently bought a new pickup, and looked at virtually all brands. Even Ford, despite past family history of poor service and excuse-making. I found a dealer that would talk to me, and I liked the trucks a lot. Said I’d do some thinking, but, when I got home I read about yet more recalls, this time about some piece or another scoring the drive shaft, leading to possible failure.

      I bought another make.

      Reply
  2. Bob Dobson

    SYNC2 and SYNC3 and SYNC4 are responsible for a lot of unhappy customers and trips to the dealership. Likely the worst OEM multimedia systems produced yet they continue down the same path.

    Reply
  3. Michael Brisbin

    I had been a Ford loyalist for 20 plus years…..couldn’t bear being the test dummy for their products….i.e…..poor quality. Yes Sync was part of the problem…mainly because it is not intuitive and slow. Not to mention the screen quality is still sub par. But the countless recalls…OMG! And those are the admitted issues!
    Please Ford…bring back the culture of “Quality is Job One”!

    Reply
    1. Steven G Brant

      I just posted a comment related to Ford saying “Quality is Job One”. That slogan was a result of Ford hiring quality management pioneer Dr. W. Edwards Deming in 1980, after seeing him featured on the NBC News Special Report “If Japan Can, Why Can’t We?” You can read more about this here.
      https://anaar.com/blog/w-edwards-demings-14-points-revisited/

      Reply
    2. The Gentle Grizzly

      “Quality is Job 1!” But, note, please: they never said WHAT quality.

      Reply
  4. Bruce

    The way automakers keep warranty costs down is to deny claims because they were coded wrong. Ask any dealer, they get stuck with the bill sometimes when the vehicle is under warranty. In turn the service departments tell customers the following bs statements: “that’s normal.” “Keep driving it, it’ll go away.” “Improper maintenance. ” (sometimes true) and the best line: “We can’t fix it, you better trade it in.” Don’t believe me? Look up articles on the Chevy Vega and Cobalt, the Cadillac 4-6-8 engine debacle, the Ford Pinto, Fiesta and Focus, Plymouth Volare rust issues.

    Reply
  5. Tim

    Quality is nice. But with zero products that I want, the quality part of the equation doesn’t matter. Taurus? Fusion? Crown Vic? Just 1 sedan is all that is asked for.

    Reply

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