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Ford Ranger Sales Trail Toyota Tacoma, Nissan Frontier During Q4 2021

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Ford Ranger sales decreased in the United States, Canada, Mexico, Argentina, Brazil, and Chile while increasing in Columbia during the fourth quarter of 2021.

Ford Ranger Sales - Q4 2021 - United States

In the United States, Ford Ranger deliveries totaled 22,049 units in Q4 2021, a decrease of about 19 percent compared to 27,148 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales decreased about 7 percent to 94,755 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -18.78% 22,049 27,148 -6.63% 94,755 101,486

Ford Ranger Sales - Q4 2021 - Canada

In Canada, Ford Ranger deliveries totaled 1,954 units in Q4 2021, a decrease of about 31 percent compared to 2,830 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 3 percent to 11,201 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -30.95% 1,954 2,830 +3.33% 11,201 10,840

Ford Ranger Sales - Q4 2021 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,499 units in Q4 2021, a decrease of about 34 percent compared to 2,262 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 18 percent to 7,710 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -33.73% 1,499 2,262 +17.53% 7,710 6,560

Ford Ranger Sales - Q4 2021 - Brazil

In Brazil, Ford Ranger deliveries totaled 5,341 units in Q4 2021, a decrease of about 17 percent compared to 6,424 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 3 percent to 20,499 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -16.86% 5,341 6,424 +3.36% 20,499 19,833

Ford Ranger Sales - Q4 2021 - Argentina

In Argentina, Ford Ranger deliveries totaled 3,125 units in Q4 2021, a decrease of about 4 percent compared to 3,253 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 32 percent to 14,925 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -3.93% 3,125 3,253 +31.60% 14,925 11,341

Ford Ranger Sales - Q4 2021 - Chile

In Chile, Ford Ranger deliveries totaled 1,108 units in Q4 2021, a decrease of about 10 percent compared to 1,226 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 40 percent to 4,029 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -9.62% 1,108 1,226 +40.29% 4,029 2,872

Ford Ranger Sales - Q4 2021 - Colombia

In Colombia, Ford Ranger deliveries totaled 930 units in Q4 2021, an increase of about 73 percent compared to 538 units sold in Q4 2020.

During the complete 2021 calendar year, Ranger sales increased about 124 percent to 2,879 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +72.86% 930 538 +124.05% 2,879 1,285

Competitive Sales Comparison (USA)

Ford Ranger sales decreased nearly 19 percent to 22,049 units in the United States during Q4 2021, placing the midsize truck in third place in its segment by sales volume.

First place went to the Toyota Tacoma, which saw a 31 percent decrease to 51,889 units, outselling the Ranger by an even 29,840 units. In other words, the Tacoma sold more than twice as many units as the Ranger during the quarter. The Nissan Frontier followed with an impressive increase of 543 percent to 22,634 units, outselling the Ranger by a slight 585 units. The Ranger followed in third with 22,049, outselling the fourth-place Chevrolet Colorado, which saw sales drop 22 percent to 21,453 units. The fifth-place Jeep Gladiator saw sales slide 11 percent decrease to 18,254 units. The GMC Canyon brought up the final spot with a 32 percent decrease to a mere 6,155 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA -30.99% 51,889 75,187 36% 46% +5.74% 252,520 238,806
NISSAN FRONTIER +543.13% 22,634 3,519 16% 2% +64.73% 60,693 36,845
FORD RANGER -18.78% 22,049 27,148 15% 17% -6.63% 94,755 101,486
CHEVROLET COLORADO -22.58% 21,453 27,709 15% 17% -24.14% 73,008 96,238
JEEP GLADIATOR -11.18% 18,254 20,552 13% 13% +15.69% 89,712 77,542
GMC CANYON -31.66% 6,155 9,007 4% 6% -4.23% 24,125 25,190
TOTAL -12.68% 142,434 163,122 +3.25% 594,813 576,107

In terms of segment share, the Tacoma held 36 percent, down 10 percentage points from the year-ago quarter. The Frontier followed with 16 percent, up a healthy 14 percentage points and Ranger with 15 percent, down two percentage points. The Colorado also took 15 percent, down two percentage points, followed by the Gladiator with 13 percent, flat compared to the year-ago quarter. The Canyon claimed 4 percent, down two percentage points.

The mid-size mainstream pickup truck segment contracted nearly 13 percent to 142,434 units in Q4 2021, meaning that the Ranger underperformed the segment average.


Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +15.76% 10,483 9,056 +28.56% 41,355 32,168

The Ford Authority Take

The decrease in Ranger sales during Q4 2021 might seem disheartening, however, the number is much smaller that the 50 percent decrease that occurred during the third quarter of 2021.

We attribute the 19 percent decline in Ford Ranger deliveries to suboptimal availability of the midsize pickup truck as a result of supply-related constraints at the Ford Michigan Assembly Plant, which builds the Ranger for North America.

Additionally, it’s worth noting that the two GM midsize trucks – the Chevy Colorado and GMC Canyon – were severely impacted by the ongoing microchip shortage. As a result, sales of the Colorado – which typically rivals the Ranger for second place after the Tacoma – continued to be suppressed during the quarter. We expect Ranger sales to pick back up and reclaim its second place in the segment once supply stabilizes.

2023 Ford Ranger

It’s also worth noting that Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). The new overhauled truck is currently expected to go into production in May 2023, though the date can change as a result of the fluid situation thanks to microchips and other supply constraints.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020

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Ford Motor Company Q4 2021 sales reports:
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Comments

  1. Michael

    That is probably because people are buying, or waiting for, Mavericks. I am.

    Reply
  2. Wanted33

    Maybe, just maybe, but I’m not holding my breath, the U.S., and the car manufacturers have learned to quit putting their eggs in one basket. Hopefully both will stop depending mainly on globally sourced chips, to more American made chips. Yeah, I know, that’s why I said I’m not holding my breath. 🙂

    Reply

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