The 2022 Ford Maverick launched in Brazil back in February, and promptly sold out in just 24 hours. This didn’t really come as a huge surprise given how popular the affordable and highly-efficient compact pickup is in the U.S., where it sold out for the 2022 model year months ago. At that time, Ford said that those lucky folks in Brazil would take delivery of their Mavericks within 60 days, and as promised, that’s precisely what’s happening right now.
The first batch of 2022 Ford Maverick buyers in Brazil are now taking delivery of their pickups, and FoMoCo says that by the end of April, all of the 300 units that were part of the first batch will be in customers’ driveways. The initial group of Mavericks in Brazil consisted of 300 units, all Lariat FX4 models with Ford’s 2.0L EcoBoost I-4 and a sticker price of R $239,990 ($47,513 USD). Orders for the second wave of pickups in the South American country opened up shortly after the first batch was sold out.
In addition to these 300 units, Ford also shipped a number of demo Mavericks to dealers in Brazil so that interested customers can check the new model out up close and take it for a test drive. Additionally, Ford has teamed up with Nomad Sports – which specializes in making and selling clothing and accessories for cyclists – to produce a new line of products especially for the Maverick.
The Maverick has quickly established itself as one of Ford’s “Icons,” with additional variants likely on the way in the coming years. The compact pickup is also attracting a large number of first-time truck buyers that covet its smaller size, low cost of entry, and impressive fuel efficiency, though Ford admittedly didn’t expect such a large response to the fuel-sipping Hybrid version.