The 2022 Ford Maverick has been a massive hit since its launch months ago, with dealer inventory turning in four days as the compact pickup attracts a diverse array of new vehicle shoppers including everyone from first-time truck buyers to Honda Civic and business owners, as well as fleet customers. As demand has far outweighed supply, the Maverick is also one of the most commonly marked-up vehicles on sale today while some 2022 orders will ultimately be pushed back to the 2023 model year. Demand for the ultra fuel-efficient 2022 Ford Maverick Hybrid remains higher than expected as well, which helped it retain its spot on iSeeCars‘ top 20 fastest-selling vehicles list in March.
Last month, the 2022 Ford Maverick Hybrid took 15.5 days to sell at an average price of $28,488, which was good enough to rank seventh on the latest iSeeCar’s top 20 fastest-selling new vehicles list. The electrified compact pickup was preceded by the Honda CR-V, which topped all new vehicles as it took 7.6 days to sell, as well as the Genesis GV70 (12.2 days), Lexus RX350 (13.0 days), Toyota Highlander (13.6 days), Toyota Camry (15.1 days), and Toyota RAV4 Hybrid (15.3 days).
“The Ford Maverick is in such high demand that dealerships stopped taking retail orders for the vehicle for the 2022 model year, and the limited versions on dealer lots are commanding a premium over MSRP,” said iSeeCars Executive Analyst Karl Brauer. “The demand for the Maverick represents the public’s fervor for the newly created compact pickup truck segment, which provides the function of pickup at a more affordable price, while offering excellent fuel efficiency.”
The Maverick Hybrid – which recently earned a Vincentric 2022 Best Fleet Value in America Award – remains difficult to find at any price, let alone MSRP, but there are ways to speed up delivery on retail orders by ditching certain supply constrained options, as Ford Authority reported earlier this month.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
Ford is lying to their customers about the Maverick-it might be turning the Truck in a few days, if you can find one, but the dealers are padding the MSRP big time-even those who ordered (pre-Ordered) and turned them down , the dealers love because they can pad the prices. Why not offer those to the fol;ks that have waited 7-9 months. What a great american company????
Why? Because the vehicles are owned by the dealer. Read virtually any franchise agreement, and you will find that – short of murder – there is very little factory control over what dealers do.
I ordered my XLT Hybrid on July 1, 2021. I took delivery on February 18, 2022. My dealer, Saratoga Ford, sold it to me with the X-Plan price, which knocked about $500 off of MSRP.
Dealers are trying hard to mark up retail ordered Mavericks in spite of ruining dealer and ford reputation. Ford should put an end to it in their best interest., some potential buyers have waited many months for their
Maverick only to have the dealer mark the vehicle up way and above the price customer thought he was getting. This is pure greed.
definition of bait and switch.
I ordered the basic model in October, 6 months later still waiting. All I see on the web how great the vehicle is. Who what where and how??????
They have over 100k orders, are now cranking out about 9k/month, they should have the 2021 orders cleared out by the end of the summer if all goes well. I am waiting until August to order a 2023 model. It’s a very practical vehicle, and i wish they had planned for more units. THey should have known that such a winning combination of high MPG, and capability is going to be like water in a desert to us shell-shocked customers balking at $46k avg price for a new car.
Ford Maverick is a big success story. Ford Motors should Focus on success. Dealers run out of Mavs for me.
After having my new Maverick XLT hybrid now for over 2 weeks it was worth the wait. Great truck and exceptional mpgs. Almost 9 months from the time I ordered to when I took delivery.
Edward Ordered XLT on August 18, 2021. Still waiting. Have not received any information.
Ordered my Maverick XLT beginning of January 2022 and still no word as to when I can expect it. Didn’t even order anything special on it. Still taking forever.
fast selling,that is funny!!!! you cant even get one!! we ordered 7 months ago.NOTHING
I’m very disappointed with FORD. I ordered my 2022 Maverick Lariat on October 8th., 2021.
A month ago, I received an e-mail from Ford that will be a delay.
VERY, VERY, VERY SAD.
Ford would love nothing more than to close all dealerships and sell directly to the public at MSRP, similar to Tesla. Unfortunately, dealerships have a legal stranglehold on Ford to exclusively sell their vehicles. Dealerships have greased local politicians around the country to keep these franchise laws in place. As a result of the MSRP over-charge battle wars, Ford, GM, and other manufacturers are expected to challenge these franchise dealerships in court, in the years ahead, to secure the right for manufacturers to sell directly to the public. It is the greedy dealerships who are to blame for manufacturers choosing this route of legal action. I highly recommend you do your research, and diligence, to find an honest dealership to work with who limits you to MSRP cost (once the order banks re-open). Personally, I’ve ordered with one of the few honest dealerships out there, Long McArthur in Kansas. They will ship throughout the country at MSRP + the actual shipping cost, less $1,000 if you finance through them. They will sell at a straight MSRP if you pick up the vehicle.