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Ford Authority

2022 Ford Maverick Still Taking Just Four Days To Turn

Since its launch last year, the 2022 Ford Maverick has proven to be a red-hot commodity, with dealer inventory turning in a mere four days at the end of 2021. However, that frantic pace hasn’t slowed by any means, as the compact pickup is still turning in just four days on dealer lots, according to Ford’s March sales report.

In spite of limited supply, the 2022 Ford Maverick is still among the top 20 fastest-selling vehicles on the market, while it also outsold its big brother – the mid-size Ford Ranger – in Q1 of 2022 as well. Extreme demand for the new model prompted Ford to stop taking Maverick retail orders for the 2022 model year back in January, however. Additionally, the Maverick Hybrid was only expected to represent 40 percent of the pickup’s take rate in its first model year, but as Ford Authority reported yesterday, consumer demand for the fuel-sipping model far exceeded Ford’s expectations.

Regardless, the 2022 Ford Maverick remains red-hot among retail and business customers alike, while the Hybrid model is also among the most considered electrified vehicles on the market at the moment. With demand easily outstripping supply, the Maverick is also one of the most commonly and heavily marked-up new vehicles on sale today, while Ford isn’t currently offering any lease deals on the popular pickup either.

The Maverick’s instant hit status has had a major impact on the market as well, making the Maverick an instant “Icon” in Ford’s eyes and attracting a large number of Honda Civic owners to the equally efficient and cost-effective pickup, even though those two vehicles don’t directly compete against each other. However, it’s getting more difficult to purchase a new Maverick as Ford recently admitted that it may be forced to push some 2022 model year orders to 2023.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Brad Barefoot

    Hey Ford ! Here’s an idea … stop building low mpg SUV’s … build Mavericks in those plants, problem of availability solved. With Gas prices being high the demand for a SUV that’s payments and weekly gas cost is as much or more than a house payment … demand will stop. Take a page from your European Operations and offer fuel efficient models from your European Portfolio. Even with the high cost of gas, my 9 year old C-Max (bought new) still performs as it did from day #1 of ownership, 48 to 51 mpg around town, and 39 to 44 mpg on the interstate. I want a Maverick, it will park beside my ’13 C-Max that’s no where showing it’s age at all … might want to reconsider bringing back the C-Max, offer gas and hybrid models. But building Mavericks in the USA can be done today … and you greatly reduce the freight or destination charges ta’boot ! You need a man like the great Robert MacNamara … I think as he does, recently retired, and can bring the wisdom that is needed.

    Reply
    1. P.R.Ford

      I hate to be the one to inform you, building vehicles isn’t as simple as you seem to believe. Setting up an assembly line is a complicated and extensive process. I’m glad you like your C-Max. Nobody else did. There’s a reason it was dropped after only 8 years. Don’t get me started on Robert McNamara. The grand designer of our failed Vietnam strategy.

      Reply
  2. Gary C Reinhart

    If it only takes four days to run through the line, how come it taking six months for a XL Maverick with only a spare tire and hitch.

    Reply
    1. Michael

      Because obviously dealer orders are taking priority. The dealer down the road from me, as soon as they sell the one they have on the lot, they get another one very shortly to replace it. They get at least 1 a month.

      Reply
    2. James Peoples

      I’m working on 10 months and I agree with you!

      Reply
    3. Ryan

      It takes 4 days to sell once it gets to the dealer. This has nothing to do with production

      Reply
    4. Jeff Dowdy

      Your talking apples/oranges. A four-day turn relates to how long it sits on dealer’s lots before selling. Anyone considering cancelling their Maverick order should go ahead and take delivery. Add $3,000 to $5,000 to the MSRP and flip it yourself. You make the MSRP + instead of the dealer marking up the cancelled truck. Dealers love the cancelled orders!

      Reply
  3. Joseph Riesenbeck

    I ordered the XLT FWD with a luxury package back in mid-December. My dealer calls me and tells me that I have two choices: Drop the luxury package (which had a couple of things I really wanted such as the spray in lining and electric driver’s side seat) and get the car “soon” or keep the luxury package and get a 2023 model maybe some time next late fall or winter. Well, I wanted the vehicle this summer, so reluctantly I dropped the luxury package. Did it speed up my order? Well, this was three weeks ago and my truck has yet to progress to schedule for production. I’m on the verge of cancellation.

    Reply
    1. Tigger

      No matter how much people may love a vehicle, most will not wait indefinitely for it (unless it is a super high-end vehicle like a Ferrari or Lamborghini). A lot of badwill is being generated by Ford for this wait time and dealer gouging, and I am sure when things stabilize, people will remember this.

      Reply
      1. P.R.Ford

        Ford isn’t the only manufacturer with supply chain issues. There isn’t one that isn’t having the same problems. It seems to me manufacturers would be smart to create a US based manufacturing cooperative to make chips and other parts that are vulnerable to these import problems. They use many of the same parts, with slight variations.

        Reply
    2. Dave

      Let me know if you want to do that I just pay you a few dollars extra and I take your order. Win Win

      Reply
  4. Jack 321

    Glad I jumped on custom-ordering my hybrid Maverick XL in late August of last year, as I received it just before Christmas. It’s been fantastic – better city & combined mpg than my Honda Fit, and frankly, a much nicer ride. A lot of people who are still waiting made the mistake of not taking note of “late availability item(s)” (such as the drop-in bedliner at the time). I almost did too, till reading about this at one of the Maverick forums.

    Reply
  5. Sue

    Yeah but because of the low inventory your dealerships are price gouging… adding 10k to the price! Hardly the economy truck you are trying to promote. If I’m going to spend 40k on a truck it wouldn’t be this!

    Reply
    1. P.R.Ford

      My local Ford dealer isn’t playing the markup game. Its part of a much larger Automotive Group that also isn’t playing that game.

      Reply
  6. Irving Taylor

    The reason Ford won’t met the demand is people always want something they cannot have.
    Low supply high demand.

    Reply
  7. Jason Olk

    So I read another article that said Maverick sales were reportedly blowing Hyundai Santa Cruz sales out of the water. Since I got my Santa Cruz in Sept 2021 I’ve seen 5 others, that’s it. Not a lot to be sure. But when I was searching I was also researching the Maverick. And I’ve kept my eyes peeled for them in the wild. Now here is what amazes me, I’ve seen 0 on the roads. How can that be? I see Rangers all the time but no Mavericks. It’s just odd to me.

    Reply
    1. P.R.Ford

      Maybe its because its the first model year of a vehicle that has only delivered 13,250 since its launch. Its a big country.

      Reply
  8. West Virginia

    Ordered in July, still have not taken delivery. Ford notified me it was built March 18, but would not arrive at dealership till end of April. Maybe they’re walking it here. And the build date got pushed forward twice.

    Reply
  9. Tigger

    It is time Ford added a second plant to build this vehicle. Flat Rock and Louisville Assembly have some room.

    Reply
  10. William Napier 2780

    I want to buy a ford maverick xlt hybrid 2022 new.

    Reply
    1. P.R.Ford

      Good for you…

      Reply
    2. Dave

      So do I with no luck

      Reply
  11. William Napier 2780

    I want to buy a new xlt Ford maverick hybrid 2022

    Reply
  12. Cindy Trotnic

    I ordered a cord Maverick months ago and still waiting to get the call – I am ready to get this new truck I hope soon

    Reply
  13. Raymond Smullen

    Complain to Ford about dealership gouging. Maybe they will stop it.

    Reply
  14. Rebecca

    I wanted a reasonably price small truck. But the dealers want to add 5-10,000 onto every truck. I won’t pay that much for a small truck. Can they be directly ordered from the factory?

    Reply
  15. Christopher Riggin

    Ford is setting itself up for a class action lawsuit. You place orders and pay money to reserve your place in line and ford has been bypassing orders to deliver cheap models. I am about to cancel mine after 9 months

    Reply
  16. Randy R.

    Ford is not producing the lesser priced Mavericks first. My buddy and I both ordered our Mavericks on the same day just seconds from each other with the same ford salesman. He ordered an FX4, luxury package, with tow package and his was scheduled that Thursday. I ordered an XLT AWD with full size spare tire and mine has not been scheduled for production yet. His was built 2 weeks ago, now sitting on a train car waiting to ship out.

    Reply
  17. Vapor Truck

    Ordered a lariat hybrid last June. No progress, limited updates from the dealer, just a “comp” of some printed plastic accessories…

    Reply
  18. Mark

    I wanted to become a Ford customer for the first time but this this is a giant cluster *F* grade on Ford’s part. I live in Cerritos CA. I ordered a Maverick last June. Whiie I’ve talked to other new Maverick owners who ordered in June 2021 and have their trucks.
    I can’t even get the coordinator to give a straight answer on when my order will arrive. Have not heard back since the January overpromise. Cerritos Ford is not customer friendly and this is bad business.

    Reply
  19. robert Byrne

    how can they turn in 4 days when ya cant even buy one?? we ordered one in Oct. still NOTHING !!!!

    Reply

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