Since its launch last year, the 2022 Ford Maverick has proven to be a red-hot commodity, with dealer inventory turning in a mere four days at the end of 2021. However, that frantic pace hasn’t slowed by any means, as the compact pickup is still turning in just four days on dealer lots, according to Ford’s March sales report.
In spite of limited supply, the 2022 Ford Maverick is still among the top 20 fastest-selling vehicles on the market, while it also outsold its big brother – the mid-size Ford Ranger – in Q1 of 2022 as well. Extreme demand for the new model prompted Ford to stop taking Maverick retail orders for the 2022 model year back in January, however. Additionally, the Maverick Hybrid was only expected to represent 40 percent of the pickup’s take rate in its first model year, but as Ford Authority reported yesterday, consumer demand for the fuel-sipping model far exceeded Ford’s expectations.
Regardless, the 2022 Ford Maverick remains red-hot among retail and business customers alike, while the Hybrid model is also among the most considered electrified vehicles on the market at the moment. With demand easily outstripping supply, the Maverick is also one of the most commonly and heavily marked-up new vehicles on sale today, while Ford isn’t currently offering any lease deals on the popular pickup either.
The Maverick’s instant hit status has had a major impact on the market as well, making the Maverick an instant “Icon” in Ford’s eyes and attracting a large number of Honda Civic owners to the equally efficient and cost-effective pickup, even though those two vehicles don’t directly compete against each other. However, it’s getting more difficult to purchase a new Maverick as Ford recently admitted that it may be forced to push some 2022 model year orders to 2023.