Ford has been in a slump in Brazil for some time now, and those woes continued in March as the automaker’s sales there plunged a whopping 70 percent, year-over-year. However, FoMoCo is working to reinvent its business in the South American country, launching a new Quick Lane service center and a bevy of new products there, including the 2022 Ford Maverick. The compact pickup was an instant hit in Brazil, as the first batch sold out in less than 24 hours, though more are on the way. Now, the easily customizable and DIY-focused 2022 Ford Maverick is also getting a new line of accessories from Nomad Sports, too.
Nomad Sports specializes in making and selling clothing and accessories for cyclists, so it makes for a natural fit with the new Maverick, a pickup that has thus far proven to be quite appealing to young and active customers. As FoMoCo points out, the Maverick is a solid choice for cyclists and those that simply like to get outdoors and go on all sorts of adventures thanks to its built-in utility and space for friends, too.
Ford and Nomad Sports haven’t yet revealed what sort of accessories will be available for the 2022 Maverick in Brazil, but did preview a padded mat for the tailgate, which provides a place to carry a bike without scratching it up – a popular accessory among cyclists and truck owners in the U.S., too.
Aside from the bevy of accessories available for the Maverick already, the truck also comes with new and innovative Ford Integrated Tether System (FITS), which are essentially slots or receivers designed for matching mounts to slide into and hold accessories. Many of these accessories are sold via Ford’s catalog, but a QR code sticker located in the bed of the compact pickup also gives owners access to the slot geometry used by FITS, which allows them to 3D print any kind of accessory they can dream up.