The Ford Taurus was discontinued in the U.S. back in March of 2019 after roughly 8 million were produced over 34 years of mostly continuous production, marking the end of an era. However, the Taurus name lives on in China, where that model rides on the Ford CD4 Platform, as well as the Middle East, where it has been that region’s best-selling nameplate for the last five years. Now, the all-new Ford Taurus has been revealed for the Middle East, though it’s just a rebadged version of the also-new Chinese Ford Mondeo.
The next-gen Mondeo was revealed back in January as as an all-new mid-size sedan that was originally slated to be built in China exclusively for Chinese customers, though it appears that The Blue Oval has changed its mind in that regard, though it landed on using the Ford Taurus name in the Middle East, so is technically adhering to that decision. Regardless, the new Mondeo represents a complete redesign over the outgoing model, which was discontinued in Europe earlier this month.
The all-new Ford Taurus builds upon the success of the current-gen model, which recently experienced a 527 percent year-over-year sales increase in the Middle East, with the sedan recording a 125 percent jump in Kuwait, a 73 percent gain in Saudi Arabia, a 63 percent rise in Oman, and a 42 percent increase in Bahrain.
The rebadged Mondeo – or Taurus as it will be called in the Middle East – borrows heavily from the recently-revealed Ford Evos crossover and Lincoln Zephyr sedan in the styling department, inside and out. It’s both wider and longer than the outgoing Mondeo, with a tech-heavy interior touting a 13.2-inch infotainment screen and an 8-inch digital cluster. The new Taurus will be powered by Ford’s turbocharged 2.0L I-4 EcoBoost engine, which is mated to the automaker’s eight-speed automatic transmission when it launches later this year.