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All-New Ford Taurus Debuts As Rebadged Mondeo For The Middle East

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The Ford Taurus was discontinued in the U.S. back in March of 2019 after roughly 8 million were produced over 34 years of mostly continuous production, marking the end of an era. However, the Taurus name lives on in China, where that model rides on the Ford CD4 Platform, as well as the Middle East, where it has been that region’s best-selling nameplate for the last five years. Now, the all-new Ford Taurus has been revealed for the Middle East, though it’s just a rebadged version of the also-new Chinese Ford Mondeo.

The next-gen Mondeo was revealed back in January as as an all-new mid-size sedan that was originally slated to be built in China exclusively for Chinese customers, though it appears that The Blue Oval has changed its mind in that regard, though it landed on using the Ford Taurus name in the Middle East, so is technically adhering to that decision. Regardless, the new Mondeo represents a complete redesign over the outgoing model, which was discontinued in Europe earlier this month.

The all-new Ford Taurus builds upon the success of the current-gen model, which recently experienced a 527 percent year-over-year sales increase in the Middle East, with the sedan recording a 125 percent jump in Kuwait, a 73 percent gain in Saudi Arabia, a 63 percent rise in Oman, and a 42 percent increase in Bahrain.

The rebadged Mondeo – or Taurus as it will be called in the Middle East – borrows heavily from the recently-revealed Ford Evos crossover and Lincoln Zephyr sedan in the styling department, inside and out. It’s both wider and longer than the outgoing Mondeo, with a tech-heavy interior touting a 13.2-inch infotainment screen and an 8-inch digital cluster. The new Taurus will be powered by Ford’s turbocharged 2.0L I-4 EcoBoost engine, which is mated to the automaker’s eight-speed automatic transmission when it launches later this year.

We’ll have more on the new Taurus soon, so be sure and subscribe to Ford Authority for more Ford Taurus news and 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. crabbymilton

    Looks sharp. They’re building them so how hard would it be to sell them here?

    Reply
    1. Tigger

      They need to build it here . There’s room at Flat Rock.

      Reply
      1. dude

        I agree 1,000 %

        Reply
      2. Rick Riegel

        Exactly! We need to see these in the USA!

        Reply
  2. Steve

    You can buy a car that looks just like this if you like the lines. It is sharp. So go to Chevy and get yourself an Impala. Bigger engine same lines. Way to go Ford. Now we know that you can use the copy/paste function. Redesigned to look like an Impala.

    Reply
    1. Hellish

      what LOL…this doesn’t remind me of an Impala AT ALL…the Impala has a smiley face vs this, looks quite a bit more macho…

      Reply
      1. Tigger

        They discontinued the Impala 2 years ago…

        Reply
    2. Kevin

      Lol what??
      The Impala is a sub par at most car made by a garbage car company.

      Reply
  3. crabbymilton

    They don’t build the IMPALA anymore but the MALIBU is still built but I think it’s fleet only now. I’m quite happy with my ’21 ALTIMA.

    Reply
  4. JE

    This is a car I definitively would buy. An SUV or a crossover, never. I really hope the actual SUV cancer ends asap so cars like this can be sold elswhere than in China or the Middle East.

    Reply
  5. Guy

    I’m driving my 2018 Fusion that I bought off lease for about $8k under market price due to the current conditions. If there had been a 2021 Fusion available, I’d be in that. So for now, waiting for a Fusion replacement. I still see Honda, Kia and Hyundai sedans and wonder how they are continuing with them when Ford could not.

    Reply
    1. Mike

      Because Ford sells more F series vehicles then those brands sell sedans together in a year.

      Reply
      1. Crabbymilton

        Well obviously since they discontinued all of their sedans for this market. Still can’t understand some people. If FORD would discontinue everything they build now and build the MODEL in its original form some people would buy it only because it had the FORD logo on it. Never mind that you couldn’t drive it on the interstate and no entertainment system and cup holders.

        Reply
        1. Crabbymilton

          I meant MODEL T

          Reply
  6. William l Moore

    Bring back the Tarus

    Reply
    1. Korry Allen

      It’s coming and I hope it comes faster then I’m expecting…….

      Reply
      1. Tigger

        Do you have some inside knowledge?

        Reply
    2. Joe

      Agreed . It has fusion look to it .

      Reply
  7. Korry Allen

    I have a 2015 Ford Taurus and they are super amazing cars hands down just wait till the 2022 Taurus unveils in the U.S………..

    Reply
    1. JT

      Well considering we’re almost into May of 2022, you have zero inside information. At this point, there would not be a wait for a 2022 model. We’d be lucky to see it as a 2024.

      Reply
      1. Kevin

        Actually Ford does NOT plan to release any more cars in the US other than the Mustang. They are too stuck on their boring lifeless CUVs and trucks since (according to Ford) that’s all americans buy. America does not buy cars.
        Thank goodness the Korean, Japanese, and German car companies are not following Ford.
        I ended up buying a Genesis G70 and absolutely love it since I can’t get a new Fusion or Taurus. I will definitely not go back to Ford, even if Ford decides to bring back cars. And please don’t join the bandwagon of people telling me I can still get a nice used Fusion or Taurus. After being a Ford car buyer for years, I can’t believe what I have been missing out on.
        Thanks Ford for opening up my mind with your closed minded decisions.

        Reply
  8. Joseph

    Why won’t Ford market these cars here? I would buy one in a heartbeat. I drive MB E350. I keep it because I don’t want another German car or an SUV, CUV or any UV. Can’t afford a Navigator or Land Rover. I guess I’ll keep driving ny E350 until I reach 400,000 on the odometer. At 231,00 now

    Reply
  9. David Larson

    I need a fusion or Taurus like car from Ford soon!!

    Reply
  10. Gregg

    I want a car…a FORD car… I have had 2 Edge’ and a Platinum Explorer and will not buy another SUV, including the piggie looking E Mustang… thats not a Mustang, how stupid does tge current management think we are… A Mustang is a Mustang GT… Ford needs a beautiful, well designed, gorgeous car like a “Thunderbird” like the E series MB coupe then add a smaller Fusionesque quality car… then fill the line with silly Echos, Escapes, Edge, Explorer…Expedition, really? Gee,, Toyota sold how many Camry’s? Hyndai/Kia sold how many cars last year? Honda sold how many Accords and people like me who when buying a new car every 2 to 3 years was always “which Ford”.. now I am considering a Cadillac, or Tesla… the last two American CAR companies?

    Reply
    1. Kevin

      I wholeheartedly agree about the Thunderbird. I have always hoped Ford would properly revive the Thunderbird that echos the Aero Thunderbirds of 83-89 or MN12 Thunderbirds done right, not that junky crappy retro flashback 2 seater with Jaguar reject parts.
      If they were to revive the Thunderbird properly then I would once again be a Ford fan,otherwise I’m sticking to the Korean car companies as they always have something exciting around the corner every refresh cycle. That keeps me engaged.

      Reply
  11. David Dickinson

    Taurus wagon. Now!

    Reply
  12. John

    Pathetic.i own a 2014 Taurus sho and it’s an awesome car! most people DO want trucks/SUVs but not I! mines got a lot of miles on it and I’m looking at a 2018 and a 2019.they look great, very comfortable and quick enough.i don’t need 1000 horses.bring the damn Taurus back.

    Reply
  13. Nexus7

    Why those extra two rectangular lights under the mail grille?!

    Reply
  14. Kev75

    WOW! A new Taurus and Zephyr imported to the US would be the best news ever!!
    Branch off the models to include wagons, convertible and longer wheelbase models like Zephyr L Coach Door would be sweeeet. The days of full model line ups are long gone.

    Reply

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